Freestyle

Everyday basics, thoughtfully upgraded

Freestyle reimagines daily essentials with a focus on sustainability and performance.

Refillable, waste-reducing packaging that helps cut single-use plastic.
Made without harsh chemicals, ensuring safer choices for you and the planet.
Delivers real results while meeting Grove’s high standards for ingredient integrity and sustainability.

Small changes, big impact at home

Freestyle began with a simple idea: everyday routines can be gentler on families and the planet. By creating practical home and personal care essentials in refillable packaging and formulating without harsh chemicals, Freestyle helps households cut single-use plastic and choose solutions that fit real life — making it easier to live well with less waste.

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