Chief Medical Advisor
Manasa Mantravadi, MD
Board-certified, Northwestern University-trained physician. Our council lead with clinical, manufacturing, testing, & consumer education expertise.
Our standards reduce exposure to ingredients linked to common health concerns, especially in products used daily, on skin, or around kids and pets.
Including phthalates, parabens, and PFAS.
Known irritants like formaldehyde donors and preservatives linked to allergic reactions.
Ingredients linked to respiratory irritation, including ammonia, chlorine, and aromatic solvents in cleaning products.
An advisory council of health experts. They bring the science; we apply it — to our ingredient standard, our catalog, and every claim we publish.
Our ingredient standards are modeled after European chemical safety approaches — known globally for their precautionary, science-based rigor.
In many categories, our standards go beyond baseline U.S. regulatory requirements by: