Baby & Kids

A HIGHER STANDARD

Only the healthiest for little ones.

From baby wipes to toddler toys, every product is reviewed to meet strict ingredient and material standards — prioritizing safety, sustainability, and less plastic at every (baby) step.

Vetted for peace of mind

All products made without BPA, phthalates, synthetics dyes, or chlorine processing

Certified cruelty free

Reviewed for material impact and certified wherever applicable

Less plastic, fewer worries

Reduced-plastic and plastic-free options that help reduce microplastic exposure

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