The U.S. bans just 11 ingredients in personal care. Our E.U.-informed standards screen out thousands, so you can feel great about what you use every day.
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SHOP BY CATEGORY
Safer choices for your personal care routine
From skincare to period care, every product is screened against thousands of banned ingredients before it reaches your cart.
What makes Grove different
Screened for ingredients linked to common health concerns.
Here's what you should know before you add to cart.
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No need to decode labels
Rest assured every product is screened for parabens, PEGs, sulfates, phthalates, synthetic fragrance, and other questionable ingredients.
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Cruelty-free, no exceptions
Every personal care brand we carry is committed to cruelty-free practices.
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Less plastic, fewer microplastics
Shop refillable and reduced-plastic formats to cut down on the microplastics that end up on and in your body.
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No counterfeits ever
Every product is sold directly by Grove and verified with the real brand, never a third-party listing that might not be what it claims.
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Shop with confidence
Every order is backed by our 100% Happiness Guarantee, including price matching and free returns.
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Plastic neutral orders
Every Grove order is 100% plastic neutral.
OUR EXPERTS
Meet the Grove Science Council
An advisory council of health experts. They bring the science; we apply it — to our ingredient standard, our catalog, and every claim we publish.
Chief Medical Advisor
Manasa Mantravadi, MD
Board-certified, Northwestern University-trained physician. Our council lead with clinical, manufacturing, testing, & consumer education expertise.
The Science
Bruce Lanphear, MD, MPH
Pediatric and environmental epidemiologist. Professor of Health Sciences at Simon Fraser University. His research underpins the EPA’s lead standards.
Testing & Proof
Birnur Aral, PhD
Chemical engineer (PhD, Stevens Institute) who led the Good Housekeeping Institute’s Health, Beauty & Environmental Sciences Lab for a decade.
Science to Policy
Joseph Laakso, PhD
Director of Science Policy at the Endocrine Society (PhD, Penn). Expert in endocrine-disrupting chemicals that keeps our standards current.
Policy & Commerce
Lindsay Dahl
Current Chief Impact Officer at Ritual. She helped pass 30+ chemical-safety laws, including the first U.S. ban on BPA in baby bottles.
JOIN 500K+ HOUSEHOLDS
Here's what customers love about our products.
Verified reviews from the Grove community.
★★★★★ Verified Buyer (10/13/26)
OSEA Undaria Algae Body Oil
"Feels great on my skin. Not greasy or sticky. Makes my skin look so much better! On my second bottle!"
★★★★★ Verified Buyer (11/8/25)
Rooted Beauty Bar Soap
"Love the scent, gentle on my dry skin, large, long lasting bars."
★★★★★ Verified Buyer (8/26/26)
Huppy Toothpaste Tablets
"I absolutely love this toothpaste swap! My teeth feel very clean and they looked instantly whiter."
★★★★★ Verified Buyer (3/7/26)
Natracare Ultra Pads with Wings
"They hold well and without harsh chemicals next to your skin."
★★★★★ Verified Buyer (8/3/26)
Kitsch Rice Water Protein Shampoo Bar
"I tried it and from the first shampoo loved it. My scalp and hair feel great every time I shampoo."
WHY GROVE
Truly rigorous ingredient standards.
We model our strict standards on EU chemical safety policy, beyond baseline U.S. regulatory rules, so you don't have to screen it yourself.
Standards
Modeled after EU chemical safety policy, in many categories beyond baseline U.S. regulatory rules.
Physician-Backed
Every brand is vetted by our expert team, including Grove's Chief Medical Advisor, Dr. Manasa Mantravadi, a board-certified pediatrician.
Planet-Neutral
Every order is plastic-neutral. Every shipment is carbon-neutral.
Competitive Prices
You don't have to spend more to choose better. Grove competes with conventional, leading brands.
Save 50% on subscriptions
Use code SUBSCRIBE50 on subscriptions in your first order.
New customers only. Excludes VIP members. Exclusions apply.
Our favorite personal care picks
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