Unlike your typical detergent, Grove Co. laundry products use bio-based cleansers and enzymes powerful enough to remove tough stains, yet gentle enough for sensitive skin.
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Grove Co. Pure Power Liquid Laundry Detergent
24 oz
Why we love it
- Specially formulated enzymes effectively target and remove stubborn stains
- Leaves clothes smelling fresh by eliminating odors without synthetic fragrances
- Gentle on skin and the environment with no harsh chemicals or synthetic dyes
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Stubborn stains and odors don’t stand a chance against our Pure Power detergent. With a premium blend of five, ultra-effective enzymes and other plant-based cleaning agents, it can tackle the toughest stains - from grass to chocolate ice cream. Designed to be used with our auto-dosing Grove Glass Laundry Dispenser to cut down on plastic waste. We are proud to have our Pure Power Liquid Laundry Detergent recognized by the
EPA Safer Choice Program, which means our products are developed with the safest ingredients available without sacrificing performance. We take green chemistry seriously, which is why all of our liquid laundry products are reviewed and acknowledged by the EPA. For more information, visit epa.gov/saferchoice
1 POUCH = 33 LOADS OF LAUNDRY
RECYCLE ON US Email us at recycle@grove.co and we’ll send you a prepaid return label. Please mail your packaging back to us for recycling through Recyclops. We accept the following: Grove Co. flexible plastic packaging (pouches, tubes), glass cleaning concentrates and other small Grove glass packaging, and Grove Co. glass spray bottle silicone sleeves.
Star Ingredients
Water (CAS# 7732-18-5), laureth-6* (CAS# 68439-50-9), sodium lauryl sulfate* (CAS# 68585-47-7), sodium citrate* (CAS# 6132-04-3), glycerin* (CAS# 56-81-5), oleic acid* (CAS# 112-80-1), sodium hydroxide (CAS# 1310-73-2), citric acid* (CAS# 77-92-9), sodium chloride (CAS# 7647-14-5), calcium chloride (CAS# 10043-52-4), protease* (CAS# 9014-01-1), amylase* (CAS# 9000-90-2), mannanase* (CAS# 37288-54-3), pectinase* (CAS# 9015-75-2), cellulase* (CAS# 9012-54-8), natural fragrance✝ , benzisothiazolinone (CAS# 2634-33-5), methylisothiazolinone (CAS# 2682-20-4), linalool (CAS# 78-70-6), d-Limonene (CAS# 5989-27-5), geraniol (CAS# 106-24-1).
*Plant-derived ingredient
✝Fragranced with a blend of essential oils and natural, botanically derived ingredients.
Lavender & Rosemary scent: Lavandula Hybrida Oil, Triethyl Citrate, Eucalyptol, Cedrol, Citrus Aurantium Dulcis (Orange) Peel Oil, Cymbopogon Martini Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Octahydro-Tetramethyl-Methano-1-Naphthol.
Designed to be used with our Reusable Detergent Dispenser.
Grove Values
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- *Pricing and discounts subject to change.
Save 20%
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your first order*
Save 5%
in future
orders*
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Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change. Discount codes cannot be stacked with the Subscribe and Save discount.
Save 5%
in future orders*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Save 20%
on subscriptions in
your first order*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
HEALTHIER LAUNDRY CARE
Tough on stains, gentle on you
No phthalates, chlorine bleach, or optical brighteners
So you can trust what touches your clothes.
Bio-based cleansers and enzymes
That remove tough stains in one wash.
No plastic bottles
Reducing plastic waste and your microplastic exposure.
Shop All Grove Co. Laundry
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Consciously created homecare.
Grove Co. is revolutionizing the products you use every day to help make your home — and our planet — healthier. Everything we create is developed with strict ingredient transparency and 50+ No Way Ingredients — no parabens, phthalates, chlorine bleach, ammonia, or synthetic dyes.
Plus, with reduced plastic packaging and smart refillable systems, Grove Co. helps you cut back on plastic — and your exposure to chemical additives and microplastics.
B-Corporation
Certified Cruelty Free
Strict Ingredient Standards
Plastic Neutral
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.