Unlike your typical detergent, Grove Co. laundry products use bio-based cleansers and enzymes powerful enough to remove tough stains, yet gentle enough for sensitive skin.
New
Product Gallery
Grove Co. Pure Power Laundry Detergent – Tackles Tough Stains & Odors
32 fl oz
Why we love it
- Powerful stain-fighting formula contains zero harsh chemicals, synthetic dyes, or optical brighteners.
- Ultra-concentrated blend of 6 unique enzymes eliminates yellow sweat stains, BO and intense grime.
- FSC-certified recyclable paper carton pairs perfectly with Grove Co. Reusable Silicone Laundry Measuring Cup.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Super powerful stain-fighting detergent. Zero harsh chemicals. What, like it’s hard? With 96% bio-based ingredients, Grove Co. Pure Power harnesses a potent blend of 6 unique enzymes, so you can take on tough stains and odors without breaking a sweat. Tackle plastic waste while you’re at it and team up with our Reusable Silicone Laundry Measuring Cup.
First time buyer? Check out our Pure Power Laundry Detergent + Dosing Cup Bundle, which includes our “buy once, use forever” Reusable Silicone Laundry Measuring Cup. Perfect for mess-free measuring, this handy little cup can be stored right in your detergent tray. Then when you’re out of detergent, you can recycle the paper carton and come right back here for a refill.
Highlights:
- Free of harsh chemicals, synthetic dyes and optical brighteners.
- Unique 6-in-1 enzyme blend targets and helps lift tough, days-old stains and stinky odors.
- Perfect for tackling stubborn yellow sweat stains, BO, and intense grime.
- Ultra-concentrated formula—use just 2 tablespoons (22mL) per load.
- Pair with Grove Co. Reusable Silicone Laundry Measuring Cup for easy dosing without waste.
- Crafted with 96% bio-based ingredients and natural origin fragrance.
- Sea Salt & Indigo scent brings to mind cool sand, sea breeze, wildflowers, and driftwood.
- Safe to use on colors and whites.
- Works in all water temperatures.
- Compatible with all machines, including high-efficiency.
Sea Salt & Indigo:
Inspired by the wild Northern California coastline -- smells like cold sand and the sea breeze weaving through dune grass, wildflowers and wave-tossed driftwood.
Star Ingredients
Water, laureth-7^, sodium lauryl sulfate^, sodium citrate^, glycerin^, oleic acid^, alpha-amylase, cellulase, deoxyribonuclease, mannanase, pectinase, protease (subtilisin), natural origin fragrance^*, sodium hydroxide, benzisothiazolinone, methylisothiazolinone
^plant-derived
*May contain fragrance allergens
*Fragrance Allergens:
Sea Salt & Indigo: Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes
For Machine Wash:
- Always follow garment care instructions.
- Using our reusable silicone cup, measure out 22 mL of detergent. For large loads, double the dose.
- Pour into the drum or tray.
- Select your cycle, press start, and give yourself a pat on the back.
Pro Tip: Once you’ve added detergent, place the silicone cup in the drum or tray and it’ll get cleaned along with your laundry.
For Handwashing:
- Add clothing directly into basin.
- Pour in detergent.
- Hand wash as usual.
CAUTION: EYE AND SKIN IRRITANT. Avoid contact with eyes. In case of eye contact, flush with water for at least 15 minutes and consult a physician. Do not swallow. If swallowed, contact a Poison Control Center immediately. KEEP OUT OF REACH OF CHILDREN AND PETS.
Grove Values
Save time with product subscriptions
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Save 20%
on subscriptions in
your first order*
Save 5%
in future
orders*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change. Discount codes cannot be stacked with the Subscribe and Save discount.
Save 5%
in future orders*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Save 20%
on subscriptions in
your first order*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
HEALTHIER LAUNDRY CARE
Tough on stains, gentle on you
No phthalates, chlorine bleach, or optical brighteners
So you can trust what touches your clothes.
Bio-based cleansers and enzymes
That remove tough stains in one wash.
No plastic bottles
Reducing plastic waste and your microplastic exposure.
Shop All Grove Co. Laundry
People Also Bought
Consciously created homecare.
Grove Co. is revolutionizing the products you use every day to help make your home — and our planet — healthier. Everything we create is developed with strict ingredient transparency and 50+ No Way Ingredients — no parabens, phthalates, chlorine bleach, ammonia, or synthetic dyes.
Plus, with reduced plastic packaging and smart refillable systems, Grove Co. helps you cut back on plastic — and your exposure to chemical additives and microplastics.
B-Corporation
Certified Cruelty Free
Strict Ingredient Standards
Plastic Neutral
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.