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A 32 fl oz carton of Grove Co. Pure Power Laundry Detergent—Tackles Tough Stains & Odors. Provides 43 loads and features an enzyme blend for stain and odor removal in the Sea Salt & Indigo scent. The back of a Grove Co. Pure Power Laundry Detergent bottle shows usage directions and ingredients—including an enzyme blend—in purple on light gray, with symbols, caution info, and a barcode at the bottom. A person pours Grove Co. Pure Power Laundry Detergent – Tackles Tough Stains & Odors into a measuring cup on a laundry room counter. Nearby are another carton, folded towels, a basket, a wool dryer ball, and the powerful enzyme blend. Two cartons of Grove Co. Pure Power Laundry Detergent – Tackles Tough Stains & Odors sit on a bathroom counter beside folded white and striped towels, wooden clothespins in a cup, and a wool dryer ball. Blue tile wall in the background. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.
A 32 fl oz carton of Grove Co. Pure Power Laundry Detergent—Tackles Tough Stains & Odors. Provides 43 loads and features an enzyme blend for stain and odor removal in the Sea Salt & Indigo scent.

Grove Co. Pure Power Laundry Detergent – Tackles Tough Stains & Odors

32 fl oz

Why we love it

  • Free from thousands of banned ingredients and meets our EU-informed standards.
  • Powerful stain-fighting formula contains zero harsh chemicals, synthetic dyes, or optical brighteners.
  • Ultra-concentrated blend of 6 unique enzymes eliminates yellow sweat stains, BO and intense grime.
  • FSC-certified recyclable paper carton pairs perfectly with Grove Co. Reusable Silicone Laundry Measuring Cup.

$14.99

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Free carbon neutral shipping on orders $29+. Arrives in 3-5 days. Free, easy 30-day returns.

Super powerful stain-fighting detergent. Zero harsh chemicals. What, like it’s hard? With 96% bio-based ingredients, Grove Co. Pure Power harnesses a potent blend of 6 unique enzymes, so you can take on tough stains and odors without breaking a sweat. Tackle plastic waste while you’re at it and team up with our Reusable Silicone Laundry Measuring Cup.

First time buyer? Check out our Pure Power Laundry Detergent + Dosing Cup Bundle, which includes our “buy once, use forever” Reusable Silicone Laundry Measuring Cup. Perfect for mess-free measuring, this handy little cup can be stored right in your detergent tray. Then when you’re out of detergent, you can recycle the paper carton and come right back here for a refill. 

Highlights:

  • Free of harsh chemicals, synthetic dyes and optical brighteners.
  • Unique 6-in-1 enzyme blend targets and helps lift tough, days-old stains and stinky odors.
  • Perfect for tackling stubborn yellow sweat stains, BO, and intense grime.
  • Ultra-concentrated formula—use just 2 tablespoons (22mL) per load.
  • Pair with Grove Co. Reusable Silicone Laundry Measuring Cup for easy dosing without waste.
  • Crafted with 96% bio-based ingredients and natural origin fragrance.
  • Sea Salt & Indigo scent brings to mind cool sand, sea breeze, wildflowers, and driftwood.
  • Safe to use on colors and whites.
  • Works in all water temperatures.
  • Compatible with all machines, including high-efficiency. 

Sea Salt & Indigo:

Inspired by the wild Northern California coastline -- smells like cold sand and the sea breeze weaving through dune grass, wildflowers and wave-tossed driftwood.

Water, laureth-7^, sodium lauryl sulfate^, sodium citrate^, glycerin^, oleic acid^, alpha-amylase, cellulase, deoxyribonuclease, mannanase, pectinase, protease (subtilisin), natural origin fragrance^*, sodium hydroxide, benzisothiazolinone, methylisothiazolinone ^plant-derived *May contain fragrance allergens *Fragrance Allergens: Sea Salt & Indigo: Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes

For Machine Wash:

  1. Always follow garment care instructions.
  2. Using our reusable silicone cup, measure out 22 mL of detergent. For large loads, double the dose.
  3. Pour into the drum or tray.
  4. Select your cycle, press start, and give yourself a pat on the back.

Pro Tip: Once you’ve added detergent, place the silicone cup in the drum or tray and it’ll get cleaned along with your laundry.

For Handwashing:

  1. Add clothing directly into basin.
  2. Pour in detergent.
  3. Hand wash as usual.

CAUTION: EYE AND SKIN IRRITANT. Avoid contact with eyes. In case of eye contact, flush with water for at least 15 minutes and consult a physician. Do not swallow. If swallowed, contact a Poison Control Center immediately. KEEP OUT OF REACH OF CHILDREN AND PETS.

This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.

Let’s end the plastic era for good.

This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.

Go Beyond Plastic

Grove Values

Grove Co. cleaning products, including laundry detergent, stain remover, and sprays, arranged on a countertop with folded towels, wool dryer balls, and green plants in the background.
HEALTHIER LAUNDRY CARE

Tough on stains, gentle on you

Unlike your typical detergent, Grove Co. laundry products use bio-based cleansers and enzymes powerful enough to remove tough stains, yet gentle enough for sensitive skin.

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No phthalates, chlorine bleach, or optical brighteners

So you can trust what touches your clothes.

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Bio-based cleansers and enzymes

That remove tough stains in one wash.

Brown box of Grove Co. laundry detergent sheets with purple and green leaf graphics, placed on a blue circular background. The box mentions 35 sheets and removes tough stains, easy to use.

No plastic bottles

Reducing plastic waste and your microplastic exposure.

Shop All Grove Co. Laundry

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Consciously created homecare.

Grove Co. is revolutionizing the products you use every day to help make your home — and our planet — healthier. Everything we create is developed with strict ingredient transparency and 50+ No Way Ingredients — no parabens, phthalates, chlorine bleach, ammonia, or synthetic dyes.

Plus, with reduced plastic packaging and smart refillable systems, Grove Co. helps you cut back on plastic — and your exposure to chemical additives and microplastics.

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A beige badge with a simple outline of a rabbit in the center and the words Certified Cruelty-Free curved around it on a light gray background. Certified Cruelty Free
A beige badge graphic with the words Strict Ingredient Standards encircling an icon of a bowl with a leaf and sparkles, representing high-quality ingredient standards. Strict Ingredient Standards
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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more at the Home Planet blog

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