Our goal is for everything we make and sell to be 100% plastic free by 2025. We expect primary packaging to be plastic-free with rare exceptions, and we’re committed to working with our family of values-aligned, third-party brands to make progress as an industry rather than charting this course on our own.
What that progress looks like will depend on take-back programs and refillable options as well as new innovations – but at this point, setting a bold goal feels like our best way to advocate for meaningful change.
Roadmap to plastic-free
We don’t have total visibility as to how we will get to 100% plastic-free, but that’s not a reason to hesitate starting our journey. Here’s how we’re thinking about tackling these challenges.
Phase 1: Available alternatives
Phase 1 requires transitioning all possible packaging out of plastic, where solutions exist. If solutions don’t currently exist, we’ll use post-consumer recycled (PCR) plastic as much as possible. We’re supporting legislation around disincentivizing single-use plastics and addressing plastic pollution.
Phase 2: New formats and behaviors
In phase 2, we’ll find plastic-free alternatives to existing products. We want to increase our compostable packaging assortment and, ideally, make packaging home compostable where possible.
Phase 3: Innovations and solutions
Phase 3 is the final stretch of our plastic-free journey. It depends on refill systems, take-back programs, 100% recyclable materials, and catalyzing our industry to make bold commitments to plastic-free solutions.
Memberships and advocacy
Our plastic-free goal is meant to transform our industry, not just our products. In order to do this, we know that Grove needs to participate in conversations about relevant legislation. We do this via our memberships and advocacy.
Memberships: Grove revisits its memberships annually to participate in action-oriented groups of like-minded companies and organizations like Climate Collaborative, American Sustainable Business Council, New Plastics Economy, and the U.S. Plastics Pact.
Advocacy: Grove is proud to support the Plastics Free California Ballot Initiative, the Break Free from Plastic Pollution Bill, and other state and national advocacy efforts to increase recycling, avoid single-use plastic, and address plastic pollution.