In the time it takes you to read this sentence, roughly 8,400 square feet of Canadian boreal forest will be clearcut. In the past 15 years alone, the Canadian logging industry has decimated an Ohio-sized area of the forest in the name of consumption, with a huge portion of the trees literally getting flushed down the toilet.
The Amazon rainforest is faring even worse, with around 10,000 acres of trees razed every day. Since 1988, an area the size of California has been left barren and scarred, leaving the forest on the precipice of transitioning to savannah — a catastrophic event for the planet and all of its inhabitants.
The world’s forests are in dire straits, and the home essentials industry bears a generous share of the responsibility for protecting and regenerating them. That means it’s largely up to consumer brands like Grove Collaborative to lead the way in transforming both our products – and how we source, produce, package, and distribute them.