The consumer packaged goods industry is built on the back of single-use, seemingly disposable plastic. Until recently, consumers have never been given a choice between household essentials and packaging that won’t last for centuries. Clean hair, clean teeth, and clean counters have required a major negative environmental impact – locking customers into a standoff between convenience and sustainability.
Given that 76 million pounds of plastic packaging is created every day in the U.S. and only 9% is recycled, we don’t feel that our industry is working fast enough to address the plastic pollution crisis. While more work is needed, plastic-free solutions are available — and our pursuit of a more sustainable future is leading us to expedite progress within our industry.
Our goal is to re-imagine household essentials as a force for positive impact and regeneration, moving from “doing less bad” to “doing true good.” In 2022, we’re plastic neutral. By 2025, we’ll be plastic-free. We want to share the key questions that guide our journey and keep us honest about whether we’re doing enough in the face of plastic pollution.