As its name implies, foundation is the foundation of your beauty routine. It smooths out your skin tone, hides blemishes, and helps your makeup blend. But wearing conventional foundation on the daily can have some unhappy consequences for your skin. Natural foundation is a healthier alternative, and we’re about to explain why — and steer you to our favorite clean foundation brands.
Natural foundation is a great jumping off point if you’re interested in switching to beauty products made without harmful ingredients, but aren’t sure where to start. Clean, natural beauty products — including foundation — are made with ingredients that are safe and nourishing for your skin. Since most synthetic chemicals in conventional beauty products are just cheaper imitations of natural ingredients, anyway, it makes sense to eschew the fake stuff and go straight for the real deal.