Face serums can work wonders on your complexion! Serums come in a variety of formulations, each designed with different outcomes for your skin. Whether you’re looking for the best serums to soothe your sensitive skin or you want to reduce the appearance of fine lines and wrinkles, you should choose a skin serum that best suits you.
Face serum benefits include improving and toning acne-prone skin, helping to prevent skin damage from UV light and environmental contaminants, and adding hydration to aging complexions. Bonus: Unlike many facial oils and face creams, serums don’t typically go on heavy or feel greasy, even for oily skin types.
Of course, what’s healthiest for your skin is what Mother Nature creates. Grove carries a variety of face serums that contain highly concentrated and naturally derived active ingredients such as vegan collagen, vitamin-rich antioxidants, plant-based amino acids, seed oils, and fruit extracts.
We’ve gathered a few serum faves here to help plump, firm, and hydrate your skin. Take a look at the list below.
This list of products was determined by ratings and reviews from Grove members.
Lemon water not your thing? Give your skin a Vitamin C boost without downing citrus-filled drinks or taking annoying supplements. This Tree To Tub Triple Vitamin C Brightening Serum combines three types of vitamin C — MAP, SAP, and AG — to help boost your skin’s collagen production and even out your skin tone, too. This serum is hypoallergenic, …
A natural retinol alternative serum, without the drying side effects, that’s clinically proven to reduce fine lines and wrinkles and even skin tone.
Skin types: All
Helps defend against: Free radicals that cause premature aging
A vitamin C & E day serum with alpine rose stem cells to naturally reduce dark spots and hyperpigmentation while brightening and hydrating skin.
Skin types: All
Helps defend against: Free radicals from sun exposure
The sun can do a lot of damage to your skin. Give it the protection it needs with Mad Hippie Vitamin A Serum. Feared by wrinkles and sun damage alike, this next-level serum is like your own personal bodyguard (well, skin guard). Not only does it work to dramatically reduce the appearance of wrinkles, but it also helps with discoloration to give …
Nourish parched skin, chapped lips, and dry or damaged hair with LOLI Beauty Plum Elixir Organic Face Oil and experience the rejuvenating effects of this mega-hydrating serum. Just 3-5 drops of this plum oil face serum to your face, neck, and decollete smooths fine lines, restores your complexion, and leaves your skin positively glowing. Grove …
Get that tighter, brighter-looking complexion you’re craving with Andalou Naturals Brightening Turmeric + C Enlighten Serum. This vegan product targets over-exposed surface cells to help you achieve light and luminous skin. Formulated with natural ingredients like turmeric, vitamin C, and Andalou Naturals proprietary fruit stem cells, this …
Tired of age spots and other skin discoloration due to hyperpigmentation? Put this Mad Hippie Exfoliating Serum to the test as it removes dead skin cells and brightens your complexion, naturally. This exfoliating face serum uses 10% alpha hydroxy acids (9% glycolic plus 1% lactic acids) to reduce the appearance of wrinkles and improve the feel of …
The skin-balancing formula in this Lina Hanson Global Face Serum is a multi-tasker, designed to moisturize while it brightens. Let your skin soak up this absorbent serum in the morning, as a primer before applying your makeup, so you can get up and glow! After cleansing your face in the evening, apply another pump for overnight hydration.
Give your skin the nutrient boost it deserves with this Acure Radically Rejuvenating Dual Phase Bakuchiol Serum. This unique, dual-phase ampoule contains soothing and clarifying blue tansy oil, probiotics, resveratrol, and bakuchiol. The top layer is an antioxidant- and probiotic-rich essence, and the bottom is a moisturizing serum blend. Simply …
Give your face a nutrient party with the Kari Gran Essential Serum. With a potent blend of 15 plant and essential oils, this luxe serum bathes your skin in organic sea buckthorn extract, brightening vitamin C, and moisturizing camellia oil to reduce redness. It also boasts rosehip seed oil that magically evens skin tone. Use this serum morning and …
A serum that finally works to improve the overall appearance of skin — it’s even got the awards and praise from top magazines like Marie Claire and Allure to prove it. This Mad Hippie Vitamin C Serum features a well-balanced blend of antioxidants that go to work on skin to improve its appearance. With vitamin C, vitamin E, ferulic acid, hyaluronic …
One little bottle, double the hyaluronic acid. This Tree To Tub Double Hyaluronic Hydrating Serum combines high-molecular-weight hyaluronic acid with low-molecular-weight hyaluronic acid to deeply moisturize skin without irritating it like other serums that can be packed with chemicals. This hydrating serum is sulfate-free, paraben-free, SLS-free, …
Don’t have time to rub in moisturizing lotions and creams all over your body? Try this spray bottle of One Love Organics Gardenia and Tea Antioxidant Body Serum. Mist the serum where your skin needs it most, front and back, for an intensely hydrating treatment that promotes firmer, smoother, and more supple skin.
Use this Gardenia and Tea …
Get a fresher, younger, and healthier appearance by adding serum into your skincare routine. This Acure Radically Rejuvenating Serum Stick is easy to take with you anywhere to make sure you never miss a day of skin pampering, and it’s easy-to-twist package makes it super simple to use. It’s made with natural ingredients such as marula oil, rose, …
Each 1-ounce bottle of OSEA Hyaluronic Sea Serum is small yet mighty in its age-defying power to smooth wrinkles and replenish dry, thirsty skin. Two molecular weights of hyaluronic acid, seaweed and snow mushroom, works to restore and maintain optimal moisture levels, keeping your skin hydrated any time of day. Clinically and dermatologist tested. …
Tired skin got you feeling weighed down? Then it's time to lighten up with Ursa Major Brighten Up Vitamin C Serum. This featherweight face serum goes deep to provide instant hydration while brightening and smoothing your skin's tone and appearance. Use alone, or layer beneath your favorite daily face lotion or night cream for rejuvenating radiance. …
As much as you want to, you simply can’t wish away dry sensitive skin. It’s a unique, beautiful part of you! But the secret to loving the skin you live in is to find a product that loves it too!
And now, when you quench your skin with this Collagen Quench Dual Serum, with its 6 Active Vegan …
Face serums are skincare products with concentrated active ingredients — made to nourish, protect, and/or hydrate your skin. Formulated to be lightweight and absorbent, the best serums provide the most visible results, such as diminishing fine lines and plumping sagging skin.
Usually water-based, a skin serum typically feels lighter and absorbs more quickly than facial oil, which only penetrates the epidermis, or outer layer, of your skin. Serums, on the other hand, are designed to deliver a potent dose of skin-thirsty ingredients more deeply under your skin.
Keep in mind there are many different types of serums with a variety of benefits, so look for the face serum that’s best for your skin. Here are a few:
That tiny bottle of face serum, especially the best face serums, can be quite pricey. Just think of it as an investment. You want to make sure you get the most bang for your buck, without wasting a precious drop.
Depending on which brand you select, one application may require anywhere from 1–5 drops, so be sure to follow the manufacturer’s directions. Here’s the best way to apply a face serum:
Note that some face serums, like those with hyaluronic acid, work best on moistened or damp skin, rather than dry skin. You may also want to use a face toner to tone your skin before application. The effect should be a dewy, rather than a dry, or greasy, complexion.
You may think you can get by without a daily skincare regimen. However, as we age our skin loses moisture and elasticity, which contributes to fine lines and wrinkles. Overexposure to the sun and free-radical damage can result in discoloration, skin dehydration, and premature aging.
Whether you’ve got age spots or spotty pigmentation, or your skin is battling acne, you’re never too old — or too young — to get started on a good skincare routine.
Hydrate, nourish, and protect your skin from damage with these steps, layering accordingly:
Apply serums to your face morning or night, or both, depending on your needs.
At Grove, we take the guesswork out of which products are good for you and your home. Every product meets strict standards for being nontoxic, effective, sustainable, and cruelty-free. Once you find products you love, we ship to your home on a flexible, monthly schedule.
If you're ready to make the transition to natural cleaning, beauty, and household products, shop Grove Collaborative's natural products for the eco-friendly tools to tackle the job.