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A Smarter, Sustainable Mascara That Redefines Zero Waste
Bold lashes. Zero plastic.
Meet the refillable mascara that’s changing the beauty industry. Izzy’s innovative design features a mascara tube made from medical-grade stainless steel, built to last, endlessly refillable, and fully recyclable. Each tube is cleaned and reused, eliminating the single-use waste that comes with traditional packaging.
Formulated to be clean, buildable, cruelty-free, and vegan, this sustainable mascara delivers dramatic volume, perfect separation, and lasting lift, while delivering on Izzy’s promise of beauty without compromise.
6.5 mL of lash-loving, eco-friendly luxury
Star Ingredients
Water (Aqua), Iron Oxides (Ci 77499), Helianthus Annuus (Sunflower) Seed Wax, Styrene/Acrylates Copolymer, Glyceryl Stearate, Myrica Pubescens Fruit Wax, Stearic Acid, Glycerin, Propanediol, Copernicia Cerifera Wax, Acrylates Copolymer, Vp/Eicosene Copolymer, Rhus Succedanea Fruit Wax, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanediol, Xanthan Gum, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol.
Your favorite product arrives in a sleek, refillable tube. When it's empty, drop the used tube into the same mailer you received it in, along with the prepaid label, and send it back. We clean, sanitize, and reuse or recycle every component. Clean beauty, on repeat. Zero waste, zero hassle.
Grove Values
Let’s end the plastic era for good.
This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.
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Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.