Tube and box of The Humble Co. Whitening toothpaste, peppermint flavor. Labels note it is cruelty-free, vegan, fluoride-free, eco-certified, made with eco-friendly ingredients, and helps reduce plaque and freshen breath. The Humble Co. Whitening Toothpaste is a peppermint, fluoride-free paste with organic ingredients. Eco-certified, vegan, and cruelty-free, it reduces plaque, prevents tartar, and freshens breath in sustainable packaging. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
Tube and box of The Humble Co. Whitening toothpaste, peppermint flavor. Labels note it is cruelty-free, vegan, fluoride-free, eco-certified, made with eco-friendly ingredients, and helps reduce plaque and freshen breath.

The Humble Co. Whitening Toothpaste

5.5 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Gently polishes for a naturally brighter, smoother smile.
  • Made with 81% NSF organic ingredients; good for you and the planet.
  • Vegan, cruelty-free, and fluoride-free for conscious care.
Flavor: Peppermint
Purchase options

Whitening Toothpaste $9.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Brighten your smile the natural way with our eco-certified Perlite Whitening Toothpaste. Made with nature’s gentle polisher, Perlite, it buffs away stains without harsh chemicals—just smooth, sparkling results. With 81% NSF organic content, it’s vegan, cruelty-free, fluoride-free, and anything but ordinary.

Freshness meets finesse—Perlite perfection in every brush.

Calcium carbonate, organic glycerin, water, organic xylitol, organic erythritol, perlite, flavor, lauryl glucoside, carrageenan, sodium bicarbonate, xanthan gum, organic stevia rebaudiana, sodium hydroxide, potassium sorbate, natural flavor

Squeeze a pea sized amount of toothpaste to your toothbrush and brush all surfaces gently

Grove Values

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog