A yellow tube and box of before Whitening Toothpaste Fluoride-Free with bold black text and minimalist design. The packaging highlights a plant-based tube, clean ingredients, and no SLS, SLES, parabens, or PEGs. A yellow tube of Whitening Toothpaste Fluoride-Free stands next to its matching box. Both show ingredient lists and details in black text. The brand name before is at the bottom of the box, and the tube features a QR code and icons. A person holds a yellow box of before Whitening Toothpaste Fluoride-Free by the sink, with toothbrushes and other toothpaste boxes blurred in the background, emphasizing their natural oral care choice. A tube of before Whitening Toothpaste Fluoride-Free with clean ingredients rests in a wooden bowl filled with lemons, set on a rustic wooden surface beside a patterned white cloth. A smiling red-haired woman brushes her teeth with a bamboo toothbrush and holds a yellow tube of before Whitening Toothpaste Fluoride-Free, sunlight illuminating her face and the toothpaste.
A yellow tube and box of before Whitening Toothpaste Fluoride-Free with bold black text and minimalist design. The packaging highlights a plant-based tube, clean ingredients, and no SLS, SLES, parabens, or PEGs.

before Whitening Toothpaste Fluoride-Free

4.4 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Naturally brightens your smile.
  • Harmonizes your mouth microbiome with clean ingredients.
  • Eco-friendly sugarcane tube reduces carbon footprint.
Purchase options

Whitening Toothpaste Fluoride-Free $12.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Before Fluoride-Free Whitening Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Our perfectly balanced coconut oil foaming, soothing SuperMint flavor and silky low-abrasion texture level up your mouth health without harmful chemicals and synthetic ingredients.

No SLS, Parabens, Dyes or PEGs. At Before, we believe in boosting your mouth health by removing toxic ingredients and adding Aloe, MTC Oil, Xylitol, Zinc and Arginine which support your mouth microbiome and improve your gut, mind and overall health.

Packaged in the market's first plant-based sugarcane tube. This tube is made of organic renewable materials and has a 50% reduction in CO2 emissions at production alone.

Made in the USA. Modern Oral Care, Healthy By Design.

Organic Water, Xylitol, Sorbitol, Hydrated Silica, Organic Glycerin, Organic Calcium Carbonate, Organic Sodium Bicarbonate, Organic Acacia Senegal Gum, Cocamidopropyl Betaine, Organic Xanthan Gum, Organic Stevia Rebaudiana Leaf Extract, Cocos Nucifera (Coconut) Oil, Organic Citrus Limon (Lemon) Peel Oil, Menthol, Potassium Sorbate, Mentha Piperita (Peppermint) Oil, Organic Mentha Spicata (Spearmint) Leaf/Stem Oil, Citric acid, Organic Aloe Barbadensis Leaf Juice, Organic Citrus Aurantifolia (Lime) Oil, Arginine, Zinc Oxide

Adults, Adolescents and Children 2 years and older:
Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist.

Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow.

It should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.

Grove Values

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