A tube and box of before Whitening Toothpaste Fluoride-Free feature minimalist white packaging with black text. Plant-based, SLS-, parabens-, and PEGs-free, the toothpaste highlights clean ingredients for a safer smile. A tube and box of before Whitening Toothpaste Fluoride-Free stand upright, featuring a minimalist design that emphasizes clean ingredients, absolutely no harmful chemicals, and plant-based packaging alongside the brand’s logo and a QR code. A bathroom countertop features before Whitening Toothpaste Fluoride-Free, a toothbrush, a soap dispenser, a woven basket, and a green patterned towel—everything bathed in natural sunlight. A smiling person squeezes clear Whitening Toothpaste Fluoride-Free by before from a plant-based tube onto a bamboo toothbrush. Only their mouth and hands are visible, with a brown top and beaded necklace in view. A blue tube of before Whitening Toothpaste Fluoride-Free sits next to a glass holding a bamboo toothbrush and white tablets, all arranged against a dark, minimalist background.
A tube and box of before Whitening Toothpaste Fluoride-Free feature minimalist white packaging with black text. Plant-based, SLS-, parabens-, and PEGs-free, the toothpaste highlights clean ingredients for a safer smile.

before Whitening Toothpaste Fluoride-Free

4.4 oz

Why we love it

  • Naturally brightens your smile.
  • Harmonizes your mouth microbiome with clean ingredients.
  • Eco-friendly sugarcane tube reduces carbon footprint.
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Whitening Toothpaste Fluoride-Free $12.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Before Fluoride-Free Whitening Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Our perfectly balanced coconut oil foaming, soothing SuperMint flavor and silky low-abrasion texture level up your mouth health without harmful chemicals and synthetic ingredients.

No SLS, Parabens, Dyes or PEGs. At Before, we believe in boosting your mouth health by removing toxic ingredients and adding Aloe, MTC Oil, Xylitol, Zinc and Arginine which support your mouth microbiome and improve your gut, mind and overall health.

Packaged in the market's first plant-based sugarcane tube. This tube is made of organic renewable materials and has a 50% reduction in CO2 emissions at production alone.

Made in the USA. Modern Oral Care, Healthy By Design.

Organic Water, Xylitol, Sorbitol, Hydrated Silica, Organic Glycerin, Organic Calcium Carbonate, Organic Sodium Bicarbonate, Organic Acacia Senegal Gum, Cocamidopropyl Betaine, Organic Xanthan Gum, Organic Stevia Rebaudiana Leaf Extract, Organic Caprylic/Capric Triglyceride, Potassium Sorbate, Menthol, Mentha Piperita (Peppermint) Oil, Organic Mentha Spicata (Spearmint) Leaf/Stem Oil, Citric acid, Organic Aloe Barbadensis Leaf Juice, Arginine, Zinc Oxide

Adults, Adolescents and Children 2 years and older:
Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist.

Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow.

It should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.

Grove Values

A HIGHER STANDARD

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog