A blue tube of before Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity stands by its matching box, both in a minimalist design highlighting fluoride, whitening, tooth protection, and clean ingredient benefits. A blue tube and a white box of before Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity are shown. The tube has active ingredients, warnings, and directions; the box highlights low abrasion, fluoride, and cruelty-free features. A blue tube of before Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity stands on a black countertop near black containers, two bamboo toothbrushes, and a beige textured vase with a thin branch by a white sink. Someone squeezes before Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity from a blue tube onto a bamboo toothbrush above a dark bathroom sink. A dark blue tube of before Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity rests on weathered driftwood outdoors, with sunlight and shadows accentuating the woods textured surface.
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A blue tube of before Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity stands by its matching box, both in a minimalist design highlighting fluoride, whitening, tooth protection, and clean ingredient benefits.

before Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity

3.5 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Safely whitens and protects against cavities.
  • Nourishes your mouth microbiome for overall health.
  • Eco-friendly sugarcane tube reduces carbon footprint.
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Purchase options

Whitening Purifying Toothpaste w/ Fluoride, Anti-Cavity $12.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Before Anti-Cavity Whitening Toothpaste gently and safely brightens your teeth while protecting against cavities with our custom blend of high-quality clean ingredients, sodium bicarbonate, and sodium fluoride. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, soothing SuperMint flavor and silky low-abrasion texture.

Fight cavities, remineralize your tooth enamel, enhance gum health, and level up your mouth health without harmful chemicals and synthetic ingredients. No SLS, Parabens, Dyes or PEGs.

At Before, we believe in boosting your mouth health by removing toxic ingredients and adding Aloe, Coconut Oil, Xylitol, Zinc and Arginine which support your mouth microbiome and improve your gut, mind and overall health.

Packaged in the market's first plant-based sugarcane tube. This tube is made of organic renewable materials and has a 50% reduction in CO2 emissions at production alone.

Made in the USA. Modern Oral Care, Healthy By Design. Winner of Men’s Health Magazine best toothpaste.

Water, Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Sodium Bicarbonate, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Sodium Fluoride, Peppermint Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate

Adults, Adolescents and Children 2 years and older:
Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist.

Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow.

It should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.

Grove Values

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

A cylindrical container of Erleia Signature Clay Mask with green floral packaging, featuring text about its vegan and cruelty-free formula. The container is placed on a peach-colored circular background.

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog