A white mascara tube with Lily Lolo branding stands next to its black wand applicator, which is upright and features a brush coated with black mascara. The background is plain white. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
A white mascara tube with Lily Lolo branding stands next to its black wand applicator, which is upright and features a brush coated with black mascara. The background is plain white.

Lily Lolo Vegan Mascara

.22 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Made with sustainable materials.
  • Free from harmful chemicals.
  • Supports fair trade and ethical practices.
Scent: Black
Purchase options

Vegan Mascara $19.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Draw positive attention to your eyes with luscious-looking lashes while maintaining a natural look. This Lily Lolo Vegan Mascara is designed to volumize and lengthen your lashes naturally — adding dramatic effect without artificial ingredients or false eyelash adhesives. This black mascara adds enhancement for all eye colors. Make it an everyday essential for gorgeous looking lashes.

Soft and creamy natural mascara with a smooth texture

Lily Lolo Vegan Mascara is made to be long-lasting. With the soft-tip brush applicator, it’s easy to apply up to three coats of this mascara to your eyelashes. Click on the How To Use tab for step-by-step instructions on using light zigzag strokes for a feathery effect and avoid clumping.

Lily Lolo, selected as a #1 Pick by ELLE Magazine Beauty Editors, makes mineral cosmetics and natural makeup without compromising on luxury.

Is Lily Lolo Vegan Mascara recommended for sensitive eyes?

Yes, it is! Not only is this natural mascara vegan-friendly, but it’s gluten-free. Ophthalmologic-tested, this vegan mascara is also alcohol-free, silicon-free, paraben-free, and fragrance-free. It’s made without the use of lead or other harmful chemicals.

Browse Grove Beauty for personal beauty tools and travel sets, including foundation, brushes, luminizers, and lip tints for all your makeup needs.

Aqua (Water), Myrica Pubescens Fruit Cera (Myrica Pubescens Fruit Wax), Propanediol, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Polyglyceryl-6 Distearate, Sucrose Stearate, Acacia Senegal Gum, Glyceryl Dibehenate, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Lactobacillus Ferment, Polyglyceryl-10 Myristate, Oryza Sativa Bran Cera (Oryza Sativa (Rice) Bran Wax), Glyceryl Caprylate, Rosa Canina Fruit Oil, Argania Spinosa Kernel Oil, Xanthan Gum, Potassium Sorbate, Glyceryl Undecylenate, May Contain Iron Oxides.

Step 1: Make sure eyelashes are clean and dry of any prior makeup.
Step 2: While still wet, apply no more than 3 coats. If fluid sets, it can make the lashes clumpy. Also, you will find the wand will not easily stroke through the lashes if fluid sets.
Step 3: Looking down into a mirror (preferably magnified), start at the base of the lashes using light zigzag strokes working up to the tips of the lashes. The zigzag technique helps to prevent lashes sticking together and gives them a more ‘feathery’ appearance.
Step 4: Now gently apply to lower lashes. If lower lashes are thin, avoid applying and drawing attention.
Step 5: Avoid applying mascara to top of upper lashes, as this forces them to fall flat and straight.
Step 6: Keep cap tightened well to prevent drying out and store in moderate temperature.

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3,000+ BANNED INGREDIENTS

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From lip color to moisturizer, every beauty product is vetted for ingredients and materials that align with our strict standards, so you can feel confident in what goes on your skin.

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Low-waste formats and plastic-free packaging where possible

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Go Beyond Plastic™ and microplastics.

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