Unlike your typical detergent, Grove Co. laundry products use bio-based cleansers and enzymes powerful enough to remove tough stains, yet gentle enough for sensitive skin.
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Complete Your Routine
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New look, same trusted formula.
So fresh and so clean. Clean a whopping 43 loads of laundry with just one carton of Grove Co. Laundry Detergent. Powered by a unique blend of 5 enzymes to eliminate stubborn everyday stains, this 97% bio-based detergent is also ultra-concentrated – pour just 2 tablespoons per load. (With our Reusable Silicone Laundry Measuring Cup, perhaps?)
First time buyer? Check out our Laundry Detergent + Dosing Cup Bundle, which includes our “buy once, use forever” Reusable Silicone Laundry Measuring Cup. Perfect for mess-free measuring, this handy little cup can be stored right in your detergent tray. Then when you’re out of detergent, you can recycle the paper carton and come right back here for a refill.
Highlights:
- Free of harsh chemicals, synthetic dyes and optical brighteners.
- Unique 5-in-1 enzyme formula breaks down and lifts stubborn everyday stains.
- Even tackles hard-to-clean stains like grape juice, chocolate and coffee.
- Cleans 43 loads of laundry with just one carton of ultra-concentrated detergent.
- Pair with Grove Co. Reusable Silicone Laundry Measuring Cup for easy dosing without waste.
- Crafted with 97% bio-based ingredients and natural origin fragrances.
- Safe to use on colors and whites.
- Works in all water temperatures.
- Compatible with all machines, including high-efficiency.
Dewy Apple & Citrus
Stroll a dew-kissed apple orchard where the citrusy floral tang of Meyer lemons tickles your nose, and a cool eucalyptus breeze rustles your hair. A breath of fresh and zesty air.
Juniper Sprig & Bergamot
A forest escape where crisp winds blow through the pines, and the citrusy, herbal scent of juniper splashes with blue sage by a bubbling stream. You have become a woodland sprite.
Lavender Blossom & Thyme
No matter the mess, this soothing blend of earthy lavender, herbs and cedarwood will transport you to a sun-warmed lavender field at dusk. Perhaps while you're away someone else will do your laundry for you.
Star Ingredients
Water, Laureth-7^, Sodium Lauryl Sulfate^, Sodium Citrate^, Glycerin^, Oleic Acid^, Alpha-Amylase, Cellulase, Mannanase, Pectinase, Protease (Subtilisin), Natural Origin Fragrance^*, Sodium Hydroxide, Benzisothiazolinone, Methylisothiazolinone.
^plant-derived
*May Contain Fragrance allergens
*Fragrance Allergens:
Dewy Apple & Citrus: None
Juniper Sprig & Bergamot: Citral, Lavandula Oil/Extract, Linalool, Linalyl Acetate, Tetramethyl Acetyloctahydronaphthalenes
Lavender Blossom & Thyme: Camphor, Eucalyptus Globulus Oil, Geraniol, Geranyl Acetate, Lavandula Oil/Extract, Linalool, Linalyl Acetate
For machine wash:
1. Always follow garment care instructions.
2. Using our reusable silicone cup, measure out 22mL of detergent. For large loads, double the dose.
3. Pour into the drum or tray.
4. Select your cycle, press start, and give yourself a pat on the back.
Pro tip: Once you’ve added detergent, place the silicone cup in the drum or tray and it’ll get cleaned along with your laundry.
For handwashing:
1. Add clothing directly into basin.
2. Pour in detergent.
3. Hand wash as usual.
CAUTION: Avoid contact with eyes. In case of EYE CONTACT flush with water for at least 15 minutes and consult a physician. Do not swallow. IF SWALLOWED drink plenty of water and consult a physician. KEEP OUT OF REACH OF CHILDREN AND PETS.
Grove Values
Let’s end the plastic era for good.
This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.
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HEALTHIER LAUNDRY CARE
Tough on stains, gentle on you
No phthalates, chlorine bleach, or optical brighteners
So you can trust what touches your clothes.
Bio-based cleansers and enzymes
That remove tough stains in one wash.
No plastic bottles
Reducing plastic waste and your microplastic exposure.
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Consciously created homecare.
Grove Co. is revolutionizing the products you use every day to help make your home — and our planet — healthier. Everything we create is developed with strict ingredient transparency and 50+ No Way Ingredients — no parabens, phthalates, chlorine bleach, ammonia, or synthetic dyes.
Plus, with reduced plastic packaging and smart refillable systems, Grove Co. helps you cut back on plastic — and your exposure to chemical additives and microplastics.
B-Corporation
Certified Cruelty Free
Strict Ingredient Standards
Plastic Neutral
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.