From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.
Product Gallery
Tom's of Maine Wicked Fresh Fluoride Toothpaste
4 oz
Why we love it
- Promotes fresh and clean feeling for longer periods
- Environmentally friendly and chemical-free formula
- Supports oral health and protects against tooth decay
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Tom’s of Maine finally crafted a naturally derived toothpaste with fluoride for extra cavity protection — Tom’s of Maine Wicked Fresh Fluoride Toothpaste. It’s packed with powerful ingredients that are gentle enough for sensitive gums, yet strong enough to banish bad breath. Now, that’s wicked fresh! The smooth, light texture of Tom’s wicked cool toothpaste will have your mouth feeling clean, while fluoride will help prevent cavities.
Healthy ingredients for healthy gums
Tom’s of Maine natural toothpastes are made with ingredients like root extract and natural flavors that are safe for your teeth and gums. There are no artificial colors, flavors, or preservatives, and the formulas are never tested on animals.
How to stop cavities in their tracks
- Brush your teeth at least twice a day.
- Clear out the gunk in between your teeth with floss.
- Rinse your mouth daily with a flouride and/or antiseptic mouthwash.
- Avoid sugary foods.
- Visit your dentist regularly.
Let’s close the loop on packaging to ensure it doesn’t end up in landfills or oceans
TerraCycle® and Tom’s of Maine have partnered to create a national recycling program for typically hard-to-recycle waste streams. Reduce your impact on our planet - participation is simple and free.
Mouthwash bottles and caps, toothbrushes, deodorant containers and caps, soap packaging, floss containers, and toothpaste tubes and caps can be recycled through TerraCycle®.
How to Start:
1. Create a Terracycle account. This is mandatory for participation and allows you to track your recycling and impact.
2. Collect your empties - no need to even rinse them out - and put them in an eco-friendly envelope, box or other container. Reuse packaging you already have for mailing.
3. Request and print your label from Terracycle.com
4. Ship!
You can find more information here.
Star Ingredients
Sodium Monofluorophosphate 0.76% (0.15% W/V Fluoride Ion), Water, Calcium Carbonate, Xylitol, Hydrated Silica, Sodium Lauryl Sulfate, Natural Flavor, Carrageenan, Glycyrrhiza Uralensis (Licorice) Root Extract, Benzyl Alcohol (Natural Preservative).
Adults and children over 12 years old apply at least 1inch strip onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice per day.
Grove Values
Save time with product subscriptions
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Save 20%
on subscriptions in
your first order*
Save 5%
in future
orders*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change. Discount codes cannot be stacked with the Subscribe and Save discount.
Save 5%
in future orders*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Save 20%
on subscriptions in
your first order*
-
Guaranteed best price
Always get our best price on your essentials for a sustainable home.
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- *Pricing and discounts subject to change.
Tom's of Maine Bestsellers
People Also Bought
A HIGHER STANDARD
Personal care with nothing to hide.
Strictly screened ingredients
Cruelty free
Less plastic, fewer microplastics
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.