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A tube of Toms of Maine toothpaste in Wicked Fresh Cool Peppermint flavor, featuring a green and teal design with the slogan Do a little good today printed on the front. A tube of toothpaste labeled Wicked Fresh! in cool peppermint flavor, lying horizontally. The packaging highlights it as gluten-free, vegan, and recyclable, with no artificial flavors, sweeteners, or dyes. A box of Toms of Maine Wicked Fresh! anticavity toothpaste in cool peppermint flavor, labeled as natural with fluoride, clinically proven to freshen breath, and containing no animal testing, artificial flavors, sweeteners, or dyes. Drug facts label from a toothpaste box, listing active and inactive ingredients, usage instructions, warnings, directions, questions phone number, and a note about natural flavor including peppermint oil. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
A tube of Toms of Maine toothpaste in Wicked Fresh Cool Peppermint flavor, featuring a green and teal design with the slogan Do a little good today printed on the front.

Tom's of Maine Wicked Fresh Fluoride Toothpaste

4 oz

Why we love it

  • Free from thousands of banned ingredients and meets our EU-informed standards.
  • Promotes fresh and clean feeling for longer periods.
  • Environmentally friendly and chemical-free formula.
  • Supports oral health and protects against tooth decay.

$7.99

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Free carbon neutral shipping on orders $29+. Arrives in 3-5 days. Free, easy 30-day returns.

Tom’s of Maine finally crafted a naturally derived toothpaste with fluoride for extra cavity protection — Tom’s of Maine Wicked Fresh Fluoride Toothpaste. It’s packed with powerful ingredients that are gentle enough for sensitive gums, yet strong enough to banish bad breath. Now, that’s wicked fresh! The smooth, light texture of Tom’s wicked cool toothpaste will have your mouth feeling clean, while fluoride will help prevent cavities.

Healthy ingredients for healthy gums

Tom’s of Maine natural toothpastes are made with ingredients like root extract and natural flavors that are safe for your teeth and gums. There are no artificial colors, flavors, or preservatives, and the formulas are never tested on animals.

How to stop cavities in their tracks

  • Brush your teeth at least twice a day.
  • Clear out the gunk in between your teeth with floss.
  • Rinse your mouth daily with a flouride and/or antiseptic mouthwash.
  • Avoid sugary foods.
  • Visit your dentist regularly.

Let’s close the loop on packaging to ensure it doesn’t end up in landfills or oceans

TerraCycle® and Tom’s of Maine have partnered to create a national recycling program for typically hard-to-recycle waste streams. Reduce your impact on our planet - participation is simple and free.

Mouthwash bottles and caps, toothbrushes, deodorant containers and caps, soap packaging, floss containers, and toothpaste tubes and caps can be recycled through TerraCycle®.

How to Start:

1. Create a Terracycle account. This is mandatory for participation and allows you to track your recycling and impact.
2. Collect your empties - no need to even rinse them out - and put them in an eco-friendly envelope, box or other container. Reuse packaging you already have for mailing.
3. Request and print your label from Terracycle.com
4. Ship!

You can find more information here.

Sodium Monofluorophosphate 0.76% (0.15% W/V Fluoride Ion), Water, Calcium Carbonate, Xylitol, Hydrated Silica, Sodium Lauryl Sulfate, Natural Flavor, Carrageenan, Glycyrrhiza Uralensis (Licorice) Root Extract, Benzyl Alcohol (Natural Preservative).

Adults and children over 12 years old apply at least 1inch strip onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice per day.

Grove Values

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