Featured in The Unplastic Shop, curated with the producers of The Plastic Detox to reduce your daily exposure to microplastics.
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Meets EU-level standards stricter than U.S. law. Our Standards
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Ships fast and 100% carbon neutral. Our Impact
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Easily edit, reschedule, or cancel right up until your order ships.
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Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
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Complete Your Routine
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Introducing the Shampoo Revolution: Our 3-in-1 Crème That's Changing the Game! Ditch the endless bottles and say hello to hair care reinvented with our groundbreaking hybrid shampoo crème. It's not just liquid or solid, it's the best of both worlds.
Here's why you'll never go back to your old shampoo:
- Nourishing Care: Infused with natural ingredients, our crème deeply conditions your hair, leaving it soft, shiny, and full of life.
- Effortless Lather: Forget the struggle to get a good lather! This crème lathers beautifully, even in hard water, for a luxurious washing experience.
- Triple the Washes: Our concentrated formula packs a punch, lasting an incredible 3x longer than your usual liquid shampoo. That means fewer bottles, less waste, and more savings for you!
Star Ingredients
Wet hair, wash and massage into scalp. Rinse well and repeat. This shampoo paste is a bit of a hybrid of liquid and solid and is a highly concentrated paste that uses 50% less water than the average liquid shampoo - use approximately a blueberry sized amount per wash, depending on hair length.
Bonus Tip: Most people when washing their hair do not spend sufficient time wetting the hair and scalp before applying product. If you take at least 1-2 minutes to ensure the hair is really wet (scalp massage can also be incorporated at this stage) then product that you use, will more effective. Your shampoo crème for will spread across the hair and lather more evenly and efficiently if the hair is really wet. This can also mean that you need slightly less product.
Grove Values
Let’s end the plastic era for good.
This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.
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Curated to reduce plastic exposure where it matters most
Everything in this shop meets expert-backed criteria developed with the Oceanic Preservation Society — prioritizing reduced plastic where it counts most.
✓ Plastic never touches anything you ingest
✓ Free from BPA and all “BP” alternatives
✓ Free from PFAS and other “forever chemicals”
✓ Selected to avoid endocrine-disrupting chemicals (EDCs) and other chemicals associated with hormone disruption
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