A tube of Tom's of Maine Sensitive + Whitening Fluoride Free Toothpaste on a teal background features phrases like Do a little good today, Fresh, and Vegan, with blue and green packaging highlighting rapid sensitivity relief and a white cap. Tom’s of Maine Sensitive + Whitening Fluoride Free Toothpaste in Refreshing Mint offers rapid sensitivity relief, is enamel safe, cruelty-free, and comes in a 4.5 oz (127 g) tube. A labeled tooth diagram explains how Tom’s of Maine Sensitive + Whitening Fluoride Free Toothpaste uses calcium carbonate and arginine for fast sensitivity relief. Text covers directions, warnings, ingredients, and flavor info. The label of Tom's of Maine Sensitive + Whitening Fluoride Free Toothpaste highlights that it's natural, vegan, halal, kosher, cruelty-free, B Corp certified, in a recyclable tube. It features a “Do Good Everyday with Tom’s” message plus ingredients and company info. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
A tube of Tom's of Maine Sensitive + Whitening Fluoride Free Toothpaste on a teal background features phrases like Do a little good today, Fresh, and Vegan, with blue and green packaging highlighting rapid sensitivity relief and a white cap.

Tom's of Maine Sensitive + Whitening Fluoride Free Toothpaste

4.5 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Instant sensitivity pain relief*.
  • Advanced whitening action.
  • Environmentally friendly recyclable tube.
Flavor: Refreshing Mint

Sensitive + Whitening Fluoride Free Toothpaste $7.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Experience clinically proven rapid sensitivity relief in 1 minute* and help whiten teeth** with Tom’s of Maine Sensitive Plus Whitening Toothpaste. This natural fluoride-free toothpaste for sensitive teeth features an improved great taste and helps deliver fast sensitivity relief for sensitive teeth within 1 minute*. Plus, this sensitive teeth toothpaste helps whiten teeth** with an enamel-safe teeth whitening formula so it can be used as a daily sensitive whitening toothpaste.

Arginine Bicarbonate, Benzyl Alcohol, Calcium Carbonate, Disodium Cocoyl Glutamate, Glycerin, Hydrated Silica, Lauryl Glucoside, Natural Flavor, Rebaudioside A, Sodium Bicarbonate, Sorbitol, Water, Xanthan Gum, Xylitol.

Adults and Children 12 Years of Age and Older:
For daily sensitivity prevention and lasting relief, apply a strip of product to cover the head of a soft-bristled toothbrush. Brush thoroughly for one minute, twice daily, especially along the gum line where sensitivity commonly occurs, or as recommended by a dental professional.

**Lasting sensitivity relief based on continuous use.

For Rapid Relief:
Apply the product directly to the sensitive tooth with a fingertip and gently massage for 1 minute. Use as needed, up to twice daily, or as recommended by a dental professional. Safe if swallowed after direct application.

Children Under 12 Years:
Consult a dentist or physician.

Grove Values

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog