A brown bottle of Beauty by Earth Self Tanner Face Serum with a black pump, featuring a white label and text indicating it is for medium to dark skin tones. A person pours cleaning solution onto the bristles of a makeup brush with a bamboo handle, preparing to clean it. A bottle of Beauty by Earth Self Tanner Face Serum lies on its side on a mirror, with some clear serum gel next to it. The bottle is reflected in the mirror, and the background is light pink. Split image of a woman with long dark hair, wearing a white top, looking slightly to the side and smiling softly in both photos. The background is light and out of focus. A woman wearing a white tank top smiles while applying makeup with a brush, holding a bottle of foundation in her other hand, standing in a bright bathroom.
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A brown bottle of Beauty by Earth Self Tanner Face Serum with a black pump, featuring a white label and text indicating it is for medium to dark skin tones.

Beauty by Earth Self Tanner Face Serum

2 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Infused with natural ingredients like Witch Hazel and Green Tea for skin hydration.
  • Delightful scent of sweet orange and intoxicating vanilla for a tropical experience.
  • Provides a radiant glow to your skin within 6-8 hours.
Scent: Medium to Dark
Purchase options

Self Tanner Face Serum $28.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

YOUR GOLDEN-HOUR-GLOW SOLUTION - No more baking your face in the sun.

This self tanner face serum has all the bronzed-babe glow without the sun damage. Just apply this serum, follow up with your favorite moisturizer or facial oil, and you're good to GLOW! Get a beautiful, natural-looking tan in just a few hours. Our custom formula is filled with natural ingredients like aloe vera, citrus, peppermint. No more harsh chemicals, horrible fumes, or orange hues. This tan, made with DHA that's derived from sugar beets, gives your face glowing confidence!

*Aloe Barbadensis (Aloe Vera) Leaf Juice, Dihydroxyacetone (Sugar Beet Derived), Sodium Hyaluronate (Hyaluronic Acid), *Glycerin (Vegetable), *Chamomilla Recutita (Chamomile) Flower Extract, *Calendula Officinalis (Marigold) Flower Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Zingiber Officinale (Ginger) Root Extract, *Camellia Sinesis (Green Tea) Flower Extract, *Punica Granatum (Pomegranate) Extract, Xanthan Gum, *Citrus Grandis (Grapefruit) Peel Oil, *Citrus Sinensis (Sweet Orange) Oil, Vanilla Tahitensis (Vanilla) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate
*Certified Organic Ingredients

Prep skin by cleansing & exfoliating.
Apply by mixing in with your moisturizer (less color) or applying directly to your face (more color).
Blend evenly over face, neck, and décolleté.
Wash hands after use.
Color will develop over four to six hours into a medium, golden tan.
Reapply every 2-3 days to maintain color.

Grove Values

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