A brown and white tube of Beauty by Earth Self Tanner Tanning Lotion stands beside its matching box, both labeled Medium to Dark and featuring 222 ml (7.5 fl. oz.) capacity. Back view of a skincare or personal care product tube with brown and white coloring, black cap, and text listing directions, product details, warnings, and an ingredients list. A tube of Beauty by Earth Self Tanner lies on a light fabric, surrounded by green leaves and white flowers. The tube is brown and white with minimalist design text. A person in a white top holds a tube of Beauty by Earth Self Tanner, with the label reading Safe + Effective and showing brown and white packaging. Tubes of Beauty by Earth self tanner and face self tanner rest on a white towel next to a dry brush and pink tulips on a wooden surface.
A brown and white tube of Beauty by Earth Self Tanner Tanning Lotion stands beside its matching box, both labeled Medium to Dark and featuring 222 ml (7.5 fl. oz.) capacity.

Beauty by Earth Self Tanner

7 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Gentle on skin and animals.
  • Beautiful, natural-looking color.
  • Flawless tan without streaks or harmful UV exposure.
Scent: Medium to Dark
Purchase options

Self Tanner $35.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

The sun’s harsh rays can really take a number on your delicate skin. If you’re wanting impressively sun-kissed color without roasting away under the sun or a tanning bed, try Beauty by Earth Self Tanner. Made sulfate-, paraben-, and triclosan-free, this sunless self tanner gives you a golden glow supported by naturally derived ingredients such as aloe vera gel, shea butter, and witch hazel extract. It's also naturally fragranced, suitable for sensitive skin types, made in the US, and Leaping Bunny–certified.

Shade: Medium to dark

If you’re headed outside this season, make sure to shop sunscreen and sun care and insect repellents and bug bite relief to get everything you need to protect yourself.

How long does Beauty self tanner last?

This aloe vera sunless tanning lotion only takes up to six hours to start working, and it’ll last up to four to seven days without reapplying, but if you want to keep your beach-babe shine, you should reapply this tanner every four to seven days.

Are self tanners bad for your skin?

This aloe vera sunless tanning lotion isn’t. It gives your body a streak-free tan without exposing your skin to harmful UV rays or dangerous chemicals.

From bombshell to beach waves, shop all Beauty by Earth products to find naturally derived options to enhance your outer beauty.

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Cane Derived), Cetyl Alcohol, Stearyl Alcohol, Ricinus Communis (Castor) Seed Oil, Glycerin (Vegetable), Organic Camellia Oleifera (Japanese Green Tea) Leaf Extract, Organic Punica Granatum (Pomegranate) Extract, Organic Hamamelis Virginiana (Witch Hazel) Extract, Organic Vaccinium Macrocarpon (Cranberry) Fruit Extract, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Argania Spinosa Kernel (Argan) Oil, Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract

Start by exfoliating your skin with an exfoliating glove, a loofah, or a body scrub to gently get rid of dead skin cells.
Give your feet, knees, elbows and hands a little moisturizing beforehand to help make sure they don’t end up darker than your body.
Finally, wait a few hours or a day after shaving before using this self tanner. If you apply to newly shaved skin, all of your pores may show up as little orange dots.

When you’re ready, apply a thin layer of self tanner evenly over your legs, arms, torso, and face.
Be careful when working on loose areas of skin (such as the elbows and knees). These areas are more absorbent, so it’s easy to overdo it and end up with dark spots. We suggest just using the last bit on your glove on these areas. Using a body application mitt or wearing latex gloves can help you get a more even tan, and will prevent colored palms. If you decide not to wear gloves, wash your hands immediately after tanning.

Your skin should reach your desired color within six hours. If it doesn’t, reapply the following day. Re-applying every 4-7 days is best for maintaining color, but do what works best for you. Enjoy your sunny, golden skin!

Keeping your skin well moisturized will help make your tan last longer. If you have any oooops moments with the self tanner, using the exfoliating mitt or rubbing a lemon on the area will remove the self tanner.

Grove Values

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog