A brown and white tube of Beauty by Earth Self Tanner Tanning Lotion stands beside its matching box, both labeled Medium to Dark and featuring 222 ml (7.5 fl. oz.) capacity. Back view of a skincare or personal care product tube with brown and white coloring, black cap, and text listing directions, product details, warnings, and an ingredients list. A tube of Beauty by Earth Self Tanner lies on a light fabric, surrounded by green leaves and white flowers. The tube is brown and white with minimalist design text. A person in a white top holds a tube of Beauty by Earth Self Tanner, with the label reading Safe + Effective and showing brown and white packaging. Tubes of Beauty by Earth self tanner and face self tanner rest on a white towel next to a dry brush and pink tulips on a wooden surface.
A brown and white tube of Beauty by Earth Self Tanner Tanning Lotion stands beside its matching box, both labeled Medium to Dark and featuring 222 ml (7.5 fl. oz.) capacity.

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Indulge in a luxuriously hydrating, streak-free glow with Beauty by Earth's best-selling Self Tanner Lotion. Infused with coconut oil, shea butter, and cranberry extract, this formula does more than tan—it deeply nourishes, rejuvenates, and hydrates for skin that looks as good as it feels.

With a creamy, fast-absorbing texture, it glides effortlessly, enveloping skin in a soft, tropical scent while developing into a radiant, sun-kissed bronze—no streaks, no orange. Clean, skin-loving ingredients ensure your glow is as natural as it looks.

  • Hydrates, nourishes & perfects your skin
  • Naturally derived DHA for a flawless, sun-kissed finish
  • Zero orange, zero streaks—just pure radiance


Why You'll Love It

  • Ultra clean & natural ingredients
  • Exceptionally hydrating custom formula
  • Goes on white for easy, beginner-friendly application
  • Smells like subtle coconuts (no gross smells)
  • Zero Orange - pairs perfectly with your natural skin tone
  • Zero Streaks or Mess

Water (Aqua), *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (DHA, sugar cane-derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel (Argan) Oil, Propanediol, Ethylhexylglycerin, Potassium Sorbate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract. *Certified Organic Ingredients

Prep:
Exfoliate with a loofah, exfoliating pad, or body scrub to remove dead skin cells. This helps your tan apply evenly and last longer. Apply a light layer of moisturizer to your feet, ankles, wrists, and elbows, as these areas are more porous and may absorb more product. For best results, wait 1–2 days after shaving before applying.

Apply:
Dispense a quarter-sized amount onto a tanning mitt or applicator brush. Begin with your legs and work upward using long, sweeping motions for a smooth, streak-free finish. Apply less product to your wrists, ankles, and hands, blending thoroughly. Use a back applicator for even coverage on hard-to-reach areas. If applying with your hands, wash them thoroughly afterward.

Develop:
Wait at least 1 hour before showering, swimming, or exercising. Your full tan will develop within 6–8 hours. For a deeper color, apply a second coat approximately 1 hour after the first application.

Maintain:
Moisturize your skin daily to help extend the life of your tan.

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Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog