A tube of Toms of Maine Rapid Relief Sensitive toothpaste in fresh mint flavor, featuring a teal design with white text and logos, including “Do a little good today” and “vegan.”. A white toothpaste tube with a blue label featuring recycling instructions, vegan and cruelty-free symbols, and detailed product information in small green text on the side. The cap is closed. A rectangular box of Toms of Maine Rapid Relief Sensitive toothpaste in Fresh Mint flavor. The packaging highlights that it is natural, fluoride-free, and provides rapid relief for sensitive teeth. Toothpaste box label with a blue shield icon and text: Rapid relief, long-lasting protection. Additional text describes micro openings leading to nerve pain, and mentions the formulas ingredients and directions for use. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
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A tube of Toms of Maine Rapid Relief Sensitive toothpaste in fresh mint flavor, featuring a teal design with white text and logos, including “Do a little good today” and “vegan.”.

Tom's of Maine Rapid Relief Sensitive Fluoride-Free Toothpaste

4 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Naturally sourced and fluoride-free for a safer and more sustainable oral care routine.
  • Free from artificial flavors, colors, and preservatives for a cleaner and purer experience.
  • Features a new recyclable tube that reduces waste and supports a greener planet.
Scent: Fresh Mint
Purchase options

Rapid Relief Sensitive Fluoride-Free Toothpaste $6.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

If you have sensitive teeth, even brushing can be a pain. Switch to this Tom's of Maine Rapid Relief Sensitive Fluoride-Free Toothpaste and help heal your sensitive teeth while making sure they have long-lasting protection, too. This natural toothpaste is fluoride-free, never tested on animals, and made without artificial flavors, colors, or preservatives. Enjoy Tom’s signature and natural fresh-mint flavor when you brush.

Stocking up on your household’s oral care products for the month? Shop all natural mouthwashes, toothpastes, and flosses.

Is Tom's of Maine a good toothpaste?

We sure think so, and so do many of our Grove members, too. This Tom's of Maine Rapid Relief Sensitive Fluoride-Free Toothpaste (like all Tom’s toothpastes) is made with naturally derived ingredients that are naturally sourced. Plus, it’s now made in a new recyclable tube, and part of your purchase is given back to charity.

What is the best sensitive toothpaste?

Sensitive teeth can be very irritating. This Tom's of Maine Rapid Relief Sensitive Fluoride-Free Toothpaste is a great choice for those with sensitive teeth because it can help heal them. You won’t find any sugar or abrasives in this toothpaste, which are known to irritate already sensitive teeth.

See all Tom’s of Maine products from oral care must-haves to other personal care necessities.

Let’s close the loop on packaging to ensure it doesn’t end up in landfills or oceans

TerraCycle® and Tom’s of Maine have partnered to create a national recycling program for typically hard-to-recycle waste streams. Reduce your impact on our planet - participation is simple and free.

Mouthwash bottles and caps, toothbrushes, deodorant containers and caps, soap packaging, floss containers, and toothpaste tubes and caps can be recycled through TerraCycle®.

How to Start:

1. Create a Terracycle account. This is mandatory for participation and allows you to track your recycling and impact.
2. Collect your empties - no need to even rinse them out - and put them in an eco-friendly envelope, box or other container. Reuse packaging you already have for mailing.
3. Request and print your label from Terracycle.com
4. Ship!

You can find more information here.

Arginine Bicarbonate, Benzyl Alcohol, Calcium Carbonate, Hydrated Silica, Natural Flavor, Sodium Bicarbonate, Sodium Lauryl Sulfate, Sorbitol, Titanium Dioxide, Xanthan Gum, Xylitol.

For daily sensitivity prevention and lasting relief, apply a strip of product to cover head of soft bristled toothbrush. Brush thoroughly for one minute twice daily especially at the gum lines where most tooth sensitivity occurs, or as recommended by a dental professional. Lasting sensitivity relief based on continuous use.

For rapid relief, apply the product directly to the sensitive tooth with fingertip and gently massage for 1 minute. Use as needed, up to twice per day or as recommended by a dental professional.

Grove Values

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

A cylindrical container of Erleia Signature Clay Mask with green floral packaging, featuring text about its vegan and cruelty-free formula. The container is placed on a peach-colored circular background.

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog