• GET 20% OFF $100+
  • USE CODE LABORDAY26
  • LABOR DAY SALE
A silver Plaine Products Purple Shampoo bottle with a purple "Refill • Reuse • Rejoice" label and starfish graphic, this vegan formula helps neutralize brassy hair. A person dispenses Plaine Products Purple Shampoo, a vegan and cruelty-free formula that neutralizes brassy hair, from a sleek silver and purple bottle onto their palm against a beige background. A person pumps Plaine Products Purple Shampoo from a silver and purple bottle onto their palm over a white sink, ready to neutralize brassy tones with this vegan hair care essential. Side-by-side photos show a woman's yellow-blonde hair with dark roots before, and bright platinum blonde after using Plaine Products Purple Shampoo to neutralize brassy tones. A woman in a white robe smiles while holding Plaine Products Purple Shampoo and other vegan, cruelty-free hair care items against a blurred outdoor background.
This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.
A silver Plaine Products Purple Shampoo bottle with a purple "Refill • Reuse • Rejoice" label and starfish graphic, this vegan formula helps neutralize brassy hair.

Plaine Products Purple Shampoo

10 oz

Why we love it

  • Free from thousands of banned ingredients and meets our EU-informed standards.
  • Brightens and revitalizes blonde, silver, and grey tones.
  • Nourishes hair with aloe and citrus extracts for softness.
  • Gently neutralizes brassiness without harsh chemicals.
Scent: Cherry Almond

$33.00

Save 0%

Free carbon neutral shipping on orders $29+. Arrives in 3-5 days. Free, easy 30-day returns.

Plaine Products Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.

  • Aloe Barbadensis Leaf Juice leaves hair healthy, shiny, and soft. Aloe Juice has emollient and moisturizing properties which help to keep your scalp and hair well nourished and hydrated.
  • Citrus Aurantium Dulcis (Orange) Fruit Extract has anti-inflammatory and antioxidant properties. It is stimulating for the scalp and promotes healthy hair.
  • Hibiscus Sabdariffa Flower Extract helps nourish and strengthen hair and adds shine.
  • CI 60730 (Violet No.2) is a violet pigment used to tone hair by neutralizing unwanted yellow and brassy tones.

New to Plaine Products?
If this is your first purchase, please add a pump to your order. If you’re refilling, you can skip the pump to reduce waste.

  • Vegan & Cruelty Free
  • Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
  • Hypoallergenic
  • Good for all hair types
  • No toxic ingredients
  • Color-Safe
  • Kid-Safe
  • Palm Oil Free
  • Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump

When your bottle is empty, click here for a free return label — we’ll wash and reuse it as part of our refill program.

Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Coco Glucoside, Glyceryl Oleate, Bambusa Vulgaris Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Hibiscus Sabdariffa Flower Extract, Glycerin, Sodium Phytate, Phenoxyethanol, Ethylhexylglycerin, CI 60730 (Violet No.2)

Cherry Almond Fragrance Ingredients:
Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil, Ricinus communis (castor) seed oil, Amyris balsamifera bark oil, Juniperus Mexicana (cedar) oil, Eugenia caryophyllus (clove) leaf oil, Artemisia pallens flower oil, and natural fragrance ingredients*

*all natural fragrance ingredients are certified plant-based aromatics that are produced using pure essential oils and aromatic isolates derived solely from natural, raw botanical sources.

Thoroughly wet hair and massage in shampoo. Work through hair from roots to ends to ensure full coverage and even toning. Leave in for 1 – 3 minutes depending on the desired amount of neutralizing, then rinse clean with cool water.

Usage Recommendations
– Supplement to Regular Shampoo: Use Purple Shampoo 1-3 times a week or whenever you notice brassiness.
– Follow with Deep Conditioner: For best results, follow up with our Deep Conditioner: to keep your hair soft and moisturized.
– First-Time Users: If you’re new to purple shampoo, perform a strand test to see how your hair reacts before full application.
– Leave-In Treatment: For a deeper toning treatment, you can leave it in for up to 15 minutes if desired, keeping in mind this may result in a more noticeable effect & deposit of purple tone.

This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.

Let’s end the plastic era for good.

This product has significantly reduced plastic use compared to conventional alternatives primarily made of plastic, with key components of its packaging made from materials with greater circularity potential, such as paper, glass, or aluminum.

Go Beyond Plastic

Grove Values

People Also Bought

Plaine Products Bestsellers

Shop All Plaine Products
A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

A cylindrical container of Erleia Signature Clay Mask with green floral packaging, featuring text about its vegan and cruelty-free formula. The container is placed on a peach-colored circular background.

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

Shop Beyond Plastic™

Recently Viewed