From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.
Product Gallery
Plaine Products Purple Shampoo
10 oz
Why we love it
- Free from 3,000+ banned ingredients and meets our EU-informed standards.
- Brightens and revitalizes blonde, silver, and grey tones.
- Nourishes hair with aloe and citrus extracts for softness.
- Gently neutralizes brassiness without harsh chemicals.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Plaine Products Purple Shampoo will neutralize unwanted brassy hues while strengthening and repairing hair strands. Brings out the best and brightest shades of blonde, silver, and grey and tames unwanted brassy undertones on brunettes.
- Aloe Barbadensis Leaf Juice leaves hair healthy, shiny, and soft. Aloe Juice has emollient and moisturizing properties which help to keep your scalp and hair well nourished and hydrated.
- Citrus Aurantium Dulcis (Orange) Fruit Extract has anti-inflammatory and antioxidant properties. It is stimulating for the scalp and promotes healthy hair.
- Hibiscus Sabdariffa Flower Extract helps nourish and strengthen hair and adds shine.
- CI 60730 (Violet No.2) is a violet pigment used to tone hair by neutralizing unwanted yellow and brassy tones.
New to Plaine Products?
If this is your first purchase, please add a pump to your order. If you’re refilling, you can skip the pump to reduce waste.
- Vegan & Cruelty Free
- Free of sulfates, parabens, phthalates, silicone, and synthetic fragrances.
- Hypoallergenic
- Good for all hair types
- No toxic ingredients
- Color-Safe
- Kid-Safe
- Palm Oil Free
- Free of Single-Use Plastics: bottled in infinitely recyclable aluminum with a reusable pump
When your bottle is empty, click here for a free return label — we’ll wash and reuse it as part of our refill program.
Star Ingredients
Aloe Barbadensis Leaf Juice, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Coco Glucoside, Glyceryl Oleate, Bambusa Vulgaris Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Hibiscus Sabdariffa Flower Extract, Glycerin, Sodium Phytate, Phenoxyethanol, Ethylhexylglycerin, CI 60730 (Violet No.2)
Cherry Almond Fragrance Ingredients:
Cinnamomum cassia leaf oil, Prunus amygdalus dulcis (sweet almond) oil, Ricinus communis (castor) seed oil, Amyris balsamifera bark oil, Juniperus Mexicana (cedar) oil, Eugenia caryophyllus (clove) leaf oil, Artemisia pallens flower oil, and natural fragrance ingredients*
*all natural fragrance ingredients are certified plant-based aromatics that are produced using pure essential oils and aromatic isolates derived solely from natural, raw botanical sources.
Thoroughly wet hair and massage in shampoo. Work through hair from roots to ends to ensure full coverage and even toning. Leave in for 1 – 3 minutes depending on the desired amount of neutralizing, then rinse clean with cool water.
Usage Recommendations
– Supplement to Regular Shampoo: Use Purple Shampoo 1-3 times a week or whenever you notice brassiness.
– Follow with Deep Conditioner: For best results, follow up with our Deep Conditioner: to keep your hair soft and moisturized.
– First-Time Users: If you’re new to purple shampoo, perform a strand test to see how your hair reacts before full application.
– Leave-In Treatment: For a deeper toning treatment, you can leave it in for up to 15 minutes if desired, keeping in mind this may result in a more noticeable effect & deposit of purple tone.
Grove Values
Save time with product subscriptions
1% back
in rewards
4% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
Subscribe and earn more on featured items
1.5% back
in rewards
6% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- Subscription rewards multipliers do not stack with rewards multiplier events.
People Also Bought
Plaine Products Bestsellers
3,000+ BANNED INGREDIENTS
Personal care with nothing to hide.
Strictly screened ingredients
Cruelty free
Less plastic, fewer microplastics
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.