A dark green refill pouch of Grove Collaborative Pure Power Laundry Detergent in lavender and rosemary scent, featuring a simple illustration of flowers in a pitcher and white text detailing product information. A dark green refill pouch of Pure Power detergent with white text explaining its stain-fighting benefits, usage instructions, ingredients list, and a spout for pouring. The pouch stands upright on a white background. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
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A dark green refill pouch of Grove Collaborative Pure Power Laundry Detergent in lavender and rosemary scent, featuring a simple illustration of flowers in a pitcher and white text detailing product information.

Grove Co. Pure Power Liquid Laundry Detergent

24 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Specially formulated enzymes effectively target and remove stubborn stains.
  • Leaves clothes smelling fresh by eliminating odors without synthetic fragrances.
  • Gentle on skin and the environment with no harsh chemicals or synthetic dyes.
Scent: Lavender & Rosemary
Purchase options

Pure Power Liquid Laundry Detergent $8.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Stubborn stains and odors don’t stand a chance against our Pure Power detergent. With a premium blend of five, ultra-effective enzymes and other plant-based cleaning agents, it can tackle the toughest stains - from grass to chocolate ice cream. Designed to be used with our auto-dosing Grove Glass Laundry Dispenser to cut down on plastic waste. We are proud to have our Pure Power Liquid Laundry Detergent recognized by the

EPA Safer Choice Program, which means our products are developed with the safest ingredients available without sacrificing performance. We take green chemistry seriously, which is why all of our liquid laundry products are reviewed and acknowledged by the EPA. For more information, visit epa.gov/saferchoice

1 POUCH = 33 LOADS OF LAUNDRY

Water (CAS# 7732-18-5), laureth-6* (CAS# 68439-50-9), sodium lauryl sulfate* (CAS# 68585-47-7), sodium citrate* (CAS# 6132-04-3), glycerin* (CAS# 56-81-5), oleic acid* (CAS# 112-80-1), sodium hydroxide (CAS# 1310-73-2), citric acid* (CAS# 77-92-9), sodium chloride (CAS# 7647-14-5), calcium chloride (CAS# 10043-52-4), protease* (CAS# 9014-01-1), amylase* (CAS# 9000-90-2), mannanase* (CAS# 37288-54-3), pectinase* (CAS# 9015-75-2), cellulase* (CAS# 9012-54-8), natural fragrance✝ , benzisothiazolinone (CAS# 2634-33-5), methylisothiazolinone (CAS# 2682-20-4), linalool (CAS# 78-70-6), d-Limonene (CAS# 5989-27-5), geraniol (CAS# 106-24-1).

*Plant-derived ingredient

✝Fragranced with a blend of essential oils and natural, botanically derived ingredients.

Lavender & Rosemary scent: Lavandula Hybrida Oil, Triethyl Citrate, Eucalyptol, Cedrol, Citrus Aurantium Dulcis (Orange) Peel Oil, Cymbopogon Martini Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Octahydro-Tetramethyl-Methano-1-Naphthol.

Designed to be used with our Reusable Detergent Dispenser.

Grove Values

Grove Co. cleaning products, including laundry detergent, stain remover, and sprays, arranged on a countertop with folded towels, wool dryer balls, and green plants in the background.
HEALTHIER LAUNDRY CARE

Tough on stains, gentle on you

Unlike your typical detergent, Grove Co. laundry products use bio-based cleansers and enzymes powerful enough to remove tough stains, yet gentle enough for sensitive skin.

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No phthalates, chlorine bleach, or optical brighteners

So you can trust what touches your clothes.

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Bio-based cleansers and enzymes

That remove tough stains in one wash.

Brown box of Grove Co. laundry detergent sheets with purple and green leaf graphics, placed on a blue circular background. The box mentions 35 sheets and removes tough stains, easy to use.

No plastic bottles

Reducing plastic waste and your microplastic exposure.

Shop All Grove Co. Laundry

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Consciously created homecare.

Grove Co. is revolutionizing the products you use every day to help make your home — and our planet — healthier. Everything we create is developed with strict ingredient transparency and 50+ No Way Ingredients — no parabens, phthalates, chlorine bleach, ammonia, or synthetic dyes.

Plus, with reduced plastic packaging and smart refillable systems, Grove Co. helps you cut back on plastic — and your exposure to chemical additives and microplastics.

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A beige badge with a simple outline of a rabbit in the center and the words Certified Cruelty-Free curved around it on a light gray background. Certified Cruelty Free
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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more at the Home Planet blog

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