Nellie’s Oxygen Brightener, a hypoallergenic bleach alternative, comes in a white bag showing a cartoon woman in green with folded towels. The bilingual package contains 50 scoops and features both English and French text.

The back of Nellie's Oxygen Brightener bag shows a comic strip of women discussing laundry tips, plus directions, ingredients, and instructions in English and French alongside the illustrations.

A hand pours a scoop of Nellie's Oxygen Brightener into an open bag on a white countertop, with a vase of daisies in the background.

A person adds a scoop of Nellie’s Oxygen Brightener to a washing machine of whites, holding the Oxygen Brightener packaging in front of the open washer.

Nellie's Oxygen Brightener

29 oz

Why we love it

Uses the power of oxygen for a natural, effective alternative to bleach
Supports sustainable practices, with concentrated powder reducing water waste
Made from non-toxic, hypoallergenic ingredients, safe for you and the planet

Size: 50 Loads

Oxygen Brightener $19.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Sure, oxygen is ‘most popular’ for maintaining life on Planet Earth, but have you discovered its second-most popular use? We have! Used with Nellie's Laundry Soda, Oxygen Brightener uses the power of oxygen to penetrate stains and strip away dirt, odour, and grime. As a safe alternative to bleach, it keeps your colors bright and your whites white. Above all, the formula is chlorine-free, colour-safe, septic-safe, and hypoallergenic. You’re welcome, Planet Earth.

Why Powder?

Liquid detergents are made up largely of water. At Nellie’s, we don’t think selling and moving water around the planet is a very good idea. The fact is, more cleaning power can be packed into a smaller space using powder.

Our story:

Nellie’s was inspired by you guessed it, Nellie! She was a big believer of green cleaning and valued using simple, honest, and effective products. Therefore, her son, James, created an entire line of cleaning products free of toxins and phosphates to honor her. All items are planet friendly, concentrated, and highly effective, helping to keep the planet as spotless as your home!

Sodium Carbonate, Sodium Percarbonate, Sodium Sulfate, Linear Alcohol Ethoxylate.

Machine wash: Add into wash cycle with Nellie's Laundry Soda. Small loads - 1 tablespoon; regular loads - 2 tablespoons; large loads - 3 tablespoons. Use 3 tablespoons for very dirty or stained clothing.

Pre-soak or hand wash: Separate whites from colors. Use only one tablespoon along with Nellie's Laundry Soda in 10 L (2.6 gallons) of WARM or HOT water. soak for 1/2 hour then rinse thoroughly.

General stain removal: Create solution using 1 tablespoon per 16 oz (500 ml) of water for upholstery, fabric, kitchen floors, counters, trash cans and all other water washable surfaces. Apply solution to stain, wait 1-5 minutes, scrub with sponge or blot with towel. Rinse thoroughly and allow to dry.

Carpet spot remover: Create solution using 1 tablespoon per 16 oz (500 ml) of water. Soak up excess liquid before applying solution to stain. Use only enough to cover stain area, wait 1-5 minutes, soak up with white towel. Repeat if necessary. Ringer thoroughly with water and blot dry. Vacuum once dry.

DO NOT USE: On wool, silk or leather. Not for use on jewelry, latex, paints or wood.