One less thing to worry about at home.
We have the most rigorous banned ingredients standard in household essentials, screening out thousands of ingredients before they ever reach your doorstep.
Safer for everyone, including kids and pets
Our standards are designed to reduce exposure to ingredients linked to common health concerns — especially in products used daily, on skin, or around kids and pets.
We ban or restrict ingredients linked to:
Hormone disruption
Including phthalates, parabens, PFAS, and certain synthetic musks.
Skin sensitivity & allergies
Known irritants like formaldehyde donors and preservatives linked to allergic reactions.
Indoor air & respiratory concerns
Ingredients commonly associated with respiratory irritation — including ammonia, chlorine, benzalkonium chloride, and aromatic solvents in cleaning and home products.
Informed by leading EU safety frameworks
Our ingredient standards are modeled after European chemical safety approaches — known globally for their precautionary, science-based rigor.
In many categories, our standards go beyond baseline U.S. regulatory requirements by:
- Setting stricter ingredient exclusions
- Reviewing evolving scientific evidence as it emerges
