A beige and brown rectangular box of ATTITUDE Oceanly Mascara in Brown Marron, labeled 97.8% natural origin and revitalizing & volumizing, stands upright on a white background. The beige product box for ATTITUDE Oceanly Mascara lists ingredients like flower oils for volume, microalgae to boost lash density, and castor oil to nourish lashes—highlighting the vegan mascara serum’s key benefits. The Oceanly Mascara box by ATTITUDE features small print detailing warnings and an extensive vegan ingredients list in English and French, all on a light-colored background. A mascara wand with brown Oceanly Mascara by ATTITUDE swept in a wide stroke. Text reads: Precise & controlled application, short and long bristles, lash density + volume, natural ingredients on a light beige background. A brown brushstroke with visible bristle texture and uneven edges evokes the rich pigments of ATTITUDE’s Oceanly Mascara serum, designed to boost lash density.
A beige and brown rectangular box of ATTITUDE Oceanly Mascara in Brown Marron, labeled 97.8% natural origin and revitalizing & volumizing, stands upright on a white background.

ATTITUDE Oceanly Mascara

.25 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Deeply nourishes and strengthens lashes.
  • Enriches lashes with hydrating flower oils.
  • Enhances density for a full, natural look.
$24.99 $24.99 Save 0%

Oceanly Mascara $24.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Discover our revolutionary mascara + serum to enhance the beauty of your lashes. More than just a classic mascara, its innovative 2-in-1 formula is made with +97,8%* ingredients of natural origin such as Tahitian microalgae to increase lash density** and a blend of omega-6-rich flower oils to revitalize them.

Our mascara adds volume and coats lashes, while nourishing them with its castor oil-enriched formula. Its light texture, combined with a brush made of short and long bristles, sets from the root to the tip of the lashes, increasing their length.

Certified EWG VERIFIED® and vegan, this mascara will give you a deep and sublimated look.

*According to ISO 16128.
** Increases lash density by up to 34% after 42 days (Study conducted on a product containing 0.2% SymLash® versus placebo, 1 application per day, 6 volunteers).

Aqua / Water / Eau, Myrica Cerifera (Bayberry) Fruit Wax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glycerin, Octyldodecanol, Cellulose, Stearic Acid, CI 77499 (Iron Oxides), Behenyl Behenate, C20-22 Alkyl Phosphate, CI 77491 (Iron Oxides), Brassica Napus Extract, Helianthus Annuus (Sunflower) Seed Oil, C20-22 Alcohols, Acacia Senegal Gum, CI 77492 (Iron Oxides), Pullulan, Polyhydroxystearic Acid, Xanthan Gum, Caprylyl Glycol, Stearalkonium Bentonite, Euphorbia Cerifera (Candelilla) Wax, Polyglyceryl-10 Diisostearate, Cathamus Tinctorius (Sa lower) Flower Extract, Hibiscus Sabdari a Flower Extract, Sodium Citrate, Sodium Gluconate, Pentylene Glycol, Sodium Hydroxide, Triethyl Citrate, Sodium Benzoate, Jojoba Esters, Potas- sium Sorbate, Trihydroxystearin, Honokiol, Magnolol, Isochrysis Galbana Extract, Tocopherol.

Place the brush at the base of lashes and gently sweep from root to tip to stretch each lash upward and outwards. Repeat until desired volume and length achieved.

Grove Values

A flat lay of assorted skincare and hygiene products, including body wash, facial cream, mascara, cleansing foam, facial cream tube, soap, cotton cover pads, and green towels on a peach background.
3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog