Featured in The Unplastic Shop, curated with the producers of The Plastic Detox to reduce your daily exposure to microplastics.
A small, square box of Oceanly Eyeshadow by ATTITUDE in Pretty Pink shimmer, 96.3% natural origin, vegan, and plastic-free makeup with natural ingredients, is shown against a white background. Text graphic reads: The Unplastic Shop. Curated by the Oceanic Preservation Society — the production team behind The Plastic Detox, now streaming worldwide — to reduce plastic exposure where it matters most. A small beige box of ATTITUDE Oceanly Eyeshadow is shown from the back, displaying a barcode, recycling symbol, and a list of vegan ingredients in small text on a plain white background—ideal for those seeking naturally sourced eyeshadows. A smear of Oceanly Eyeshadow by ATTITUDE, in a shimmery light pink vegan cream, is unevenly spread on a white background, resembling a makeup swatch. A collage featuring ATTITUDE's Oceanly Eyeshadow in a shimmery pink shade, plus three close-ups of closed eyes with the vegan formula beautifully applied on different skin tones.
Beyond Plastic 100% Plastic Free
A small, square box of Oceanly Eyeshadow by ATTITUDE in Pretty Pink shimmer, 96.3% natural origin, vegan, and plastic-free makeup with natural ingredients, is shown against a white background.

ATTITUDE Oceanly Eyeshadow

.2 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Made with nourishing seaweed and phytoglycogen.
  • A blendable, creamy texture for easy application.
  • EWG VERIFIED for a beautiful, clean beauty look.
$24.99 $24.99 Save 0%

Oceanly Eyeshadow $24.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Dress up your look with our eyeshadows that blend smoothly onto the eyelids thanks to a creamy texture. Their innovative formula is made with +96.3%* ingredients of natural origin, such as phytoglycogen that hydrates the skin, and seaweed known for its revitalizing properties.

Play easily with combinable shades from soft powder pink to deep purple, coming in matte or shimmery finish for a customized look, from the most natural to the most daring.

EWG VERIFIED® certified and vegan, our eyeshadows will reveal and intensify eyes with a fresh and powdery finish. 
*According to ISO 16128.

CI 77947 (Zinc Oxide), CI 77163 (Bismuth Oxychloride), C13-15 Alkane, Cellulose, Caprylic/Capric Triglyceride, Oryza Sativa (Rice) Bran Wax, Heptyl Undecylenate, Mica, C10-18 Triglycerides, Helianthus Annuus (Sunflower) Seed Wax, Lauroyl Lysine, Undecane, CI 77491 (Iron Oxides), C18-38 Alkyl Hydroxystearoyl Stearate, Capryloyl Glycerin/Sebacic Acid Copolymer, Tridecane, Polyhydroxystearic Acid, Silica, CI 77742 (Manganese Violet), Helianthus Annuus (Sunflower) Seed Oil, Glycogen (Zea Mays Phytoglycogen), Octyldodecanol, Hydrogenated Lecithin, Stearoyl Glutamic Acid, Jojoba Esters, Trihydroxystearin, Calcium Chloride, Tocopherol, Ascophyllum Nodosum Extract, Crithmum Mariti- mum Extract, Fucus Vesiculosus (Bladderwrack) Extract, Laminaria Saccharina Extract, Plankton Extract, Ascorbyl Palmitate.

Apply the color all over the eyelid to open up the eyes, or at the lash line with an eyeliner brush to intensify makeup. Can be applied alone or in combination with other colors to multiply effects and shape the eyes.

Grove Values

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Shop The Unplastic Shop
A collection of eco-friendly household items including a metal lunchbox, reusable bamboo utensils, toothpaste tablets, bamboo toothbrush, dish scrub, cleaning cubes, dish soap, and colored pencils, all arranged on a wooden board.
The unplastic shop

Curated to reduce plastic exposure where it matters most

Everything in this shop meets expert-backed criteria developed with the Oceanic Preservation Society — prioritizing reduced plastic where it counts most.

✓ Plastic never touches anything you ingest

✓ Free from BPA and all “BP” alternatives

✓ Free from PFAS and other “forever chemicals”

✓ Selected to avoid endocrine-disrupting chemicals (EDCs) and other chemicals associated with hormone disruption

Download the Standards
A flat lay of powdered ingredients, gummy candies, a glass of pink liquid, a gold spoon with powder, and a container with an orange slice label, all on a pastel green background.

Grove Collaborative

10,000+ ingredients reviewed. 3,000+ banned outright.

Our most comprehensive standards yet — across your whole home.

Explore Our EU-Informed Ingredient Standards