• THE UNPLASTIC SHOP
  • THE UNPLASTIC SHOP
  • THE UNPLASTIC SHOP
A small beige box of ATTITUDE Oceanly Eyeshadow, a plastic-free vegan shimmer made with 98.2% natural-origin ingredients, is displayed against a plain white background. Text graphic reads: The Unplastic Shop. Curated by the Oceanic Preservation Society — the production team behind The Plastic Detox, now streaming worldwide — to reduce plastic exposure where it matters most. A small, square box of ATTITUDE Oceanly Eyeshadow in the matte shade Brown Sugar, made with 99% natural origin ingredients and plastic-free, is centered on a white background. ATTITUDE Oceanly Eyeshadow in metallic gold is swiped on a white background, highlighting its radiant vegan formula and luminous finish. Four images feature ATTITUDE’s Oceanly Eyeshadow in shimmery beige: top left shows a close-up of the powder, while the others display it applied on closed eyelids across different skin tones.
Beyond Plastic 100% Plastic Free
A small beige box of ATTITUDE Oceanly Eyeshadow, a plastic-free vegan shimmer made with 98.2% natural-origin ingredients, is displayed against a plain white background.

ATTITUDE Oceanly Eyeshadow

.2 oz

Why we love it

  • A high-impact upgrade for reducing plastic exposure in your daily routine.
  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Made with nourishing seaweed and phytoglycogen.
  • A blendable, creamy texture for easy application.
  • EWG VERIFIED for a beautiful, clean beauty look.
$24.99 $24.99 Save 0%

Oceanly Eyeshadow $24.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Dress up your look with our eyeshadows that blend smoothly onto the eyelids thanks to a creamy texture. Their innovative formula is made with +96.3%* ingredients of natural origin, such as phytoglycogen that hydrates the skin, and seaweed known for its revitalizing properties.

Play easily with combinable shades from soft powder pink to deep purple, coming in matte or shimmery finish for a customized look, from the most natural to the most daring.

EWG VERIFIED® certified and vegan, our eyeshadows will reveal and intensify eyes with a fresh and powdery finish. 
*According to ISO 16128.

Mica, C13-15 Alkane, CI 77491 (Iron Oxides), Oryza Sativa (Rice) Bran Wax, Cellulose, Heptyl Undecylenate, C10-18 Triglycerides, Helianthus Annuus (Sunflower) Seed Wax, Undecane, Lauroyl Lysine, C18-38 Alkyl Hydroxystearoyl Stearate, Capryloyl Glycerin/Sebacic Acid Copolymer, Octyldodecanol, Caprylic/Capric Triglyceride, CI 77947 (Zinc Oxide), CI 77163 (Bismuth Oxychloride), Tridecane, Helianthus Annuus (Sunflower) Seed Oil, Glycogen (Zea Mays Phytoglycogen), Polyhydroxystearic Acid, Hydrogenated Lecithin, Calcium Chloride, Tocopherol, Ascophyllum Nodosum Extract, Crithmum Maritimum Extract, Fucus Vesiculosus (Bladderwrack) Extract, Laminaria Saccharina Extract, Plankton Extract, Ascorbyl Palmitate.

Apply the color all over the eyelid to open up the eyes, or at the lash line with an eyeliner brush to intensify makeup. Can be applied alone or in combination with other colors to multiply effects and shape the eyes.

Grove Values

More from The Unplastic Shop

Shop The Unplastic Shop
A collection of eco-friendly household items including a metal lunchbox, reusable bamboo utensils, toothpaste tablets, bamboo toothbrush, dish scrub, cleaning cubes, dish soap, and colored pencils, all arranged on a wooden board.
The unplastic shop

Curated to reduce plastic exposure where it matters most

Everything in this shop meets expert-backed criteria developed with the Oceanic Preservation Society — prioritizing reduced plastic where it counts most.

✓ Plastic never touches anything you ingest

✓ Free from BPA and all “BP” alternatives

✓ Free from PFAS and other “forever chemicals”

✓ Selected to avoid endocrine-disrupting chemicals (EDCs) and other chemicals associated with hormone disruption

Download the Standards
A flat lay of powdered ingredients, gummy candies, a glass of pink liquid, a gold spoon with powder, and a container with an orange slice label, all on a pastel green background.

Grove Collaborative

10,000+ ingredients reviewed. 3,000+ banned outright.

Our most comprehensive standards yet — across your whole home.

Explore Our EU-Informed Ingredient Standards