Ayeya Nourishing Shampoo comes in a 12 fl oz (354 mL) black pump bottle with lavender and white design featuring Peace. Made with clean ingredients, this moisturizing formula suits all hair types and is inspired by lavender. A black pump bottle of Ayeya Nourishing Shampoo with a purple label showing directions, clean ingredients, and product details is pictured from the back against a white background. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
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Ayeya Nourishing Shampoo comes in a 12 fl oz (354 mL) black pump bottle with lavender and white design featuring Peace. Made with clean ingredients, this moisturizing formula suits all hair types and is inspired by lavender.

Ayeya Nourishing Shampoo

12 fl oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Gentle cleansing, no harsh chemicals.
  • Soothes scalp, moisturizes strands.
  • Supports hair's natural balance.
$12.99 $12.99 Save 0%

Nourishing Shampoo $12.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Our gently Nourishing Shampoo cleanses while moisturizing strands and calming the scalp. Designed for use across all hair textures, it supports your hair’s natural rhythm without disrupting balance or causing buildup. Clean ingredients. Consistent results.

Water/Aqua, Cocamidopropyl Betaine, Glycerin, Potassium Shea Butterate*, Potassium Cocoate*, Sodium Chloride, Phenoxyethanol , Fragrance/Parfum, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Ethylhexylglycerin, Cocos Nucifera (Coconut) Oil*, Butyrospermum Parkii (Shea) Butter*, Sodium Hydroxide, Potassium Hydroxide, Zingiber Officinale (Ginger) Root Oil. *Certified Fair-Trade Oil

Apply to wet hair. Gently work into a rich lather. Rinse thoroughly. Repeat as needed.

Grove Values

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog