From food to grooming, every pet product is reviewed to meet Grove’s ingredient and material standards — minimizing unnecessary additives and reducing plastic wherever possible.
= 1024) zoom = true"
@mouseleave="zoom = false"
>
Product Gallery
= 1024) zoom = true"
@mouseleave="zoom = false"
>
I and Love and You Naked Essentials - Hairball Care Cat Food
1 item
Why we love it
- Made only with the essentials, no unnecessary fillers like rice, corn, or potatoes
- Packed with healthy sources of fiber to help reduce hairballs
- Includes a variety of delicious flavors your feline friend will love
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Want the naked truth? Naked = simple. Essentials = everything your cat needs, and nothin’ they don’t. In this bag of dry cat food, your pet gets only the good stuff (AKA the essentials) like lotsa delicious salmon and whitefish! This recipe is packed with healthy sources of fiber to reduce hairball size and frequency. Good for you, and GREAT for your cat. This recipe is 100% free of grains and void of all fillers like rice, corn and white potatoes. Why? Cause your best friend deserves the very best, obviously. Naked Essentials dry cat food comes in all sortsa delicious flavors!
As a founding member of the Pet Sustainability Coalition, “I and love and you” is committed to minimizing our environmental impact across ingredient sourcing, manufacturing, transportation, packaging, and operations. Our partnership with TerraCycle® ensures 100% of our packaging is recyclable, and short-dated or misprinted products are donated to rescues, shelters, and pet food pantries nationwide. We take our responsibility to people, the planet, and our furry +1s to heart – that's why "love" is in our name!
Star Ingredients
Salmon, menhaden fish meal, salmon meal, dried peas, dried garbanzo beans, canola oil (preserved with mixed tocopherols), powdered cellulose, trout, whitefish, natural flavor, pea protein, sunflower oil, fish oil, pea starch, ground miscanthus grass, choline chloride, dried sweet potatoes, dried carrots, salt, potassium chloride, dried blueberries, dried chicory root, dried cranberries, dried kelp, taurine, citric acid (preservative), mixed tocopherols (preservative), iron amino acid complex, zinc amino acid complex, ferrous sulfate, vitamin E supplement, yucca schidigera extract, niacin supplement, dried Bacillus coagulans fermentation product, zinc oxide, copper amino acid complex, copper sulfate, sodium selenite, manganese amino acid complex, vitamin A supplement, thiamine mononitrate, menadione sodium bisulfite complex, pyridoxine hydrochloride, d-calcium pantothenate, manganous oxide, riboflavin supplement, calcium iodate, vitamin B12 supplement, vitamin D3 supplement, folic acid, biotin, rosemary extract.
Total feeding guidelines of NAKED ESSENTIALS™ HAIRBALL CARE WITH SALMON + WHITEFISH CAT FOOD to be split between breakfast and dinner.
Adult maintenance (cups per day*): Up to 6lb = ½ cup 7-9lb = ½ to ⅔ cup 10-12lb = ⅔ to 1 cups 13 to 15lb = 1** cups
* Uses a standard 8oz measuring cup
** Plus ¼ cup for each 3lb of body weight over 15lb
Feed up to twice the adult amount to kitten and feed up to three times the above amounts to pregnant/ nursing cats. Amount of food your cat requires will depend in activity, age, environment and breed. Always provide access to clean, fresh water.
Grove Values
Save time with product subscriptions
1% back
in rewards
4% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
Subscribe and earn more on featured items
1.5% back
in rewards
6% back
in rewards
-
No surprise charges
We’ll send multiple reminders before subscriptions ship.
-
You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- Subscription rewards multipliers do not stack with rewards multiplier events.
I and Love and You Bestsellers
People Also Bought
A HIGHER STANDARD
Because your pets deserve the very best.
Vetted for ingredient quality
Certified cruelty free
Less plastic, less waste
Go Beyond Plastic™ and microplastics.
Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.