A bag of I and love and you Naked Essentials Hairball Care Cat Food with Salmon and Whitefish for adult and senior cats. The package is gray with teal accents, cat silhouette, and mountain graphics, weighing 3.4 lbs. Back of a cat food bag featuring a gray pattern, mountain graphic with a cat, and detailed product info, including benefits like grain free, feeding guidelines, ingredient highlights, and certification icons. A bag of I and love and you Naked Essentials Hairball Care Cat Food with salmon and whitefish, surrounded by icons highlighting 34% protein, functional benefits, omegas 3 & 6, and grain free. A black and brown dog sits beside a bag of “I and love and you” Naked Essentials dog food, with a text bubble highlighting the food’s benefits, such as grain-free and added omegas, pre & probiotics. Text graphic listing reasons to love a pet food company: focus on protein quality, donation of 4.7 million meals to cats and dogs, and diversion of over 7,000 pounds of waste from landfill since 2020.
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A bag of I and love and you Naked Essentials Hairball Care Cat Food with Salmon and Whitefish for adult and senior cats. The package is gray with teal accents, cat silhouette, and mountain graphics, weighing 3.4 lbs.

I and Love and You Naked Essentials - Hairball Care Cat Food

1 item

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Made only with the essentials, no unnecessary fillers like rice, corn, or potatoes.
  • Packed with healthy sources of fiber to help reduce hairballs.
  • Includes a variety of delicious flavors your feline friend will love.
Flavor: Salmon + Whitefish
Purchase options

Naked Essentials - Hairball Care Cat Food $15.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Want the naked truth? Naked = simple. Essentials = everything your cat needs, and nothin’ they don’t. In this bag of dry cat food, your pet gets only the good stuff (AKA the essentials) like lotsa delicious salmon and whitefish! This recipe is packed with healthy sources of fiber to reduce hairball size and frequency. Good for you, and GREAT for your cat. This recipe is 100% free of grains and void of all fillers like rice, corn and white potatoes. Why? Cause your best friend deserves the very best, obviously. Naked Essentials dry cat food comes in all sortsa delicious flavors!

As a founding member of the Pet Sustainability Coalition, “I and love and you” is committed to minimizing our environmental impact across ingredient sourcing, manufacturing, transportation, packaging, and operations. Our partnership with TerraCycle® ensures 100% of our packaging is recyclable, and short-dated or misprinted products are donated to rescues, shelters, and pet food pantries nationwide. We take our responsibility to people, the planet, and our furry +1s to heart – that's why "love" is in our name!

Salmon, menhaden fish meal, salmon meal, dried peas, dried garbanzo beans, canola oil (preserved with mixed tocopherols), powdered cellulose, trout, whitefish, natural flavor, pea protein, sunflower oil, fish oil, pea starch, ground miscanthus grass, choline chloride, dried sweet potatoes, dried carrots, salt, potassium chloride, dried blueberries, dried chicory root, dried cranberries, dried kelp, taurine, citric acid (preservative), mixed tocopherols (preservative), iron amino acid complex, zinc amino acid complex, ferrous sulfate, vitamin E supplement, yucca schidigera extract, niacin supplement, dried Bacillus coagulans fermentation product, zinc oxide, copper amino acid complex, copper sulfate, sodium selenite, manganese amino acid complex, vitamin A supplement, thiamine mononitrate, menadione sodium bisulfite complex, pyridoxine hydrochloride, d-calcium pantothenate, manganous oxide, riboflavin supplement, calcium iodate, vitamin B12 supplement, vitamin D3 supplement, folic acid, biotin, rosemary extract.

Total feeding guidelines of NAKED ESSENTIALS™ HAIRBALL CARE WITH SALMON + WHITEFISH CAT FOOD to be split between breakfast and dinner.

Adult maintenance (cups per day*):
Up to 6lb = ½ cup
7-9lb = ½ to ⅔ cup
10-12lb = ⅔ to 1 cups
13 to 15lb = 1** cups

* Uses a standard 8oz measuring cup

** Plus ¼ cup for each 3lb of body weight over 15lb

Feed up to twice the adult amount to kitten and feed up to three times the above amounts to pregnant/ nursing cats. Amount of food your cat requires will depend in activity, age, environment and breed. Always provide access to clean, fresh water.

Grove Values

An assortment of dog products on a blue background, including Ziwi Peak beef dog food, Shameless Pets dental stick treats, two cans of I and Love and You wet food, black chew sticks, Firm Paw Hero balm, and Earth Rated poop bags.
3,000+ BANNED INGREDIENTS

Because your pets deserve the very best.

From food to grooming, every pet product is reviewed to meet Grove’s ingredient and material standards — minimizing unnecessary additives and reducing plastic wherever possible.

A bag of Feline Natural Chicken Feast freeze-dried cat food is displayed against a blue circular background. The package features an image of a cat sitting in grass and highlights that the food is grain-free and made from cage-free chicken.

Vetted for ingredient quality

Made without artificial preservatives, synthetic dyes, or phthalates

Two purple and yellow skincare product tubes labeled kin+kind Nose-Paw Natural Moisturizer on a bright blue circular background. One tube is upright, and the other is lying on its side, showing a graphic of leaves and fruit.

Certified cruelty free

And reviewed for ingredient quality and material impact wherever applicable

A teal Finn Calming Aid container with its lid off spills soft, brown chewable supplements onto a bright blue circular background.

Less plastic, less waste

Reduced-plastic options for less waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog