Inspired by the Iroquois principle of considering the next seven generations, Seventh Generation was founded by Jeffrey Hollender to reimagine household essentials for families who care deeply about their impact. From the start, the brand has chosen thoughtful ingredients and responsible sourcing, making products without harsh chemicals that honor the health of our planet for generations to come.
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Seventh Generation Liquid Laundry Detergent
90 oz
Why we love it
- Free from 3,000+ banned ingredients and meets our EU-informed standards.
- Crafted from 97% USDA-Certified Biobased ingredients for eco-friendly washing.
- Free from dyes, artificial brighteners or fragrances, perfect for sensitive skin.
- Never tested on animals and carries the Leaping Bunny certification.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Seventh Generation Laundry Detergent is tough on stains and crafted with no dyes, artificial brighteners or fragrances, our laundry detergent liquid gives you great results in HE or standard machines and works in all water temperatures. This laundry soap is made with natural ingredients and is a USDA Certified Biobased 97%. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the surrounding environment.
Available in 2 scents:
- Free & Clear: Fragrance free, made for sensitive skin.
- Lavender: Made from 100% essential oils and botanical ingredients.
Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent, you’re joining us in nurturing the health of the next seven generations.
Star Ingredients
water, laureth-6, sodium citrate, sodium lauryl sulfate, sodium chloride, sodium oleate, sodium sulfate, citric acid, protease enzyme blend, amylase enzyme blend, mannanase enzyme blend, benzisothiazolinone, methylisothiazolinone.
Follow garment care label instructions.
MEASURE
Measure to line 3 (1.5 fl oz/44 mL) for medium loads; to top of line 5 (2.2 fl oz/ 65 mL) for heavily soiled or larger loads.
WASH
Use machine's dispenser for HE washers. For standard washers, start machine, add detergent, then clothes.
After dosing: (A) Rinse cap and hand dry thoroughly before closing the bottle; OR (B) Place cap in washing machine with clothes. After wash cycle, dry the cap and close bottle. Do not put cap in dryer. Store out of reach of children. Septic Safe.
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We’ll send multiple reminders before subscriptions ship.
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Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
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