A 32 oz Grove Co. Liquid Fabric Softener in Lavender Blossom & Thyme scent, labeled for 43 loads, features lavender graphics and promotes static reduction and fabric softening—pairs well with a reusable silicone laundry cup. Back view of Grove Co. Liquid Fabric Softener, 32 oz - Lavender Blossom & Thyme bottle with instructions, ingredients, manufacturer info, caution notice, and barcodes in small text on a white label. Two cartons of Grove Co. Fabric Softener – Keeps Laundry Feather Soft & Refreshed and a reusable silicone measuring cup sit on a laundry room tray, with wool dryer balls, striped towels, cotton swabs in a jar, and a wicker basket by blue tiled walls. A person pours detergent into a reusable silicone laundry measuring cup. Nearby is Grove Co. Fabric Softener—Keeps Laundry Feather Soft & Refreshed—with a basket of towels and wool dryer balls on the laundry room counter. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
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A 32 oz Grove Co. Liquid Fabric Softener in Lavender Blossom & Thyme scent, labeled for 43 loads, features lavender graphics and promotes static reduction and fabric softening—pairs well with a reusable silicone laundry cup.

Grove Co. Fabric Softener - Keeps Laundry Feather Soft & Refreshed

32 fl oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Formulated to freshen and soften your laundry with no dyes, phthalates, and parabens.
  • Ideal for keeping clothing, linens, towels and more smelling their best with irresistible scents.
  • FSC-certified recyclable paper carton pairs perfectly with Grove Co. Reusable Silicone Laundry Measuring Cup.
Purchase options

Fabric Softener - Keeps Laundry Feather Soft & Refreshed $10.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Experience laundry so soft you’ll be fighting over who gets to fold it. Grove Co. Fabric Softener is formulated to freshen and soften without any dyes, phthalates, or parabens, so you can achieve hotel-soft sheets and towels, cloudlike clothing, and more. Use our Reusable Silicone Laundry Measuring Cup to get just the right dose while reducing waste.

First-time buyer? Check out our Fabric Softener + Dosing Cup Bundle, which includes our “buy once, use forever” Reusable Silicone Laundry Measuring Cup. Perfect for mess-free measuring, this handy little cup can be stored right in your detergent tray. Then when you’re out of detergent, you can recycle the paper carton and come right back here for a refill.

Highlights:

  • Free of dyes, phthalates, and parabens.
  • Formulated to soften and freshen your laundry while reducing static.
  • Keeps clothing, linen, towels, and more smelling irresistibly fresh.
  • Ultra-concentrated formula — use just 2 tablespoons (22 mL) per load.
  • Pair with Grove Co. Reusable Silicone Laundry Measuring Cup for easy dosing without waste.
  • Crafted with 79% bio-based ingredients.
  • Safe to use on colors and whites.
  • Works in all water temperatures.
  • Compatible with all machines, including high-efficiency.

Lavender Blossom & Thyme

Let this soothing blend of earthy lavender, herbs, and cedarwood transport you to a sun-warmed lavender field at dusk.

Sea Salt & Indigo

Inspired by the wild Northern California coastline — smells like cold sand and the sea breeze weaving through dune grass, wildflowers, and wave-tossed driftwood.

Water, Dialkyl Ammonium Methosulfate^, Natural Origin Fragrance^*, Cellulase, Lactic Acid^, Sodium Hydroxide, Calcium Chloride, Methylisothiazolinone, Benzisothiazolinone ^plant-derived *May contain fragrance allergens *Fragrance Allergens: Lavender Blossom & Thyme: Camphor, Citronellol, Citrus Aurantium Bergamia Peel Oil, Coumarin, Eucalyptus Globulus Oil, Geraniol, Geranyl Acetate, Lavandula Oil/Extract, Limonene, Linalool, Linalyl Acetate

  1. Gently shake before use.
  2. Use our reusable silicone cup to measure out 22 mL per load.
  3. Pour into your fabric softener dispenser.
  4. Run washer normally and always follow garment care instructions.

Pro Tip: Place the reusable silicone cup into the washer drum or dispensing tray to clean between washes.

Caution:

Avoid contact with skin and eyes. In case of eye contact, flush with water for at least 15 minutes and consult a physician. Do not swallow. If swallowed, drink plenty of water and consult a physician. Keep out of reach of children and pets.

Grove Values

Grove Co. cleaning products, including laundry detergent, stain remover, and sprays, arranged on a countertop with folded towels, wool dryer balls, and green plants in the background.
HEALTHIER LAUNDRY CARE

Tough on stains, gentle on you

Unlike your typical detergent, Grove Co. laundry products use bio-based cleansers and enzymes powerful enough to remove tough stains, yet gentle enough for sensitive skin.

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No phthalates, chlorine bleach, or optical brighteners

So you can trust what touches your clothes.

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Bio-based cleansers and enzymes

That remove tough stains in one wash.

Brown box of Grove Co. laundry detergent sheets with purple and green leaf graphics, placed on a blue circular background. The box mentions 35 sheets and removes tough stains, easy to use.

No plastic bottles

Reducing plastic waste and your microplastic exposure.

Shop All Grove Co. Laundry

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Consciously created homecare.

Grove Co. is revolutionizing the products you use every day to help make your home — and our planet — healthier. Everything we create is developed with strict ingredient transparency and 50+ No Way Ingredients — no parabens, phthalates, chlorine bleach, ammonia, or synthetic dyes.

Plus, with reduced plastic packaging and smart refillable systems, Grove Co. helps you cut back on plastic — and your exposure to chemical additives and microplastics.

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more at the Home Planet blog

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