A clear bottle of Natural Dog Company Soothing Itchy Dog Shampoo with an orange label featuring text about its ingredients, including aloe vera, jojoba oil, sea kelp, and lavender. Product label for a dog shampoo features soothing ingredients list, benefits like moisturizing and itch relief, and icons for aloe, jojoba, sea kelp, lavender, and eucalyptus. Includes social media handle and QR code. A curly-haired dog sniffs a bottle of “Soothing Itchy Dog Shampoo.” Text highlights benefits like relieving itching, deep cleaning, odor elimination, and detangling. Icons and aloe vera images decorate the ad. A bottle of Soothing Itchy Dog Shampoo with aloe vera, jojoba oil, sea kelp, and lavender is shown against a peach background. Text highlights its natural ingredients and benefits for all dogs, with QR code and contact info. A graphic shows a woman washing a small brown dog in a sink with shampoo. Ingredients and their benefits are shown: aloe vera, lavender oil, jojoba oil, and sea kelp extract. A shampoo bottle is pictured with lavender and oil vials.
A clear bottle of Natural Dog Company Soothing Itchy Dog Shampoo with an orange label featuring text about its ingredients, including aloe vera, jojoba oil, sea kelp, and lavender.

Natural Dog Company Itchy Dog Shampoo

12 fl oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Made with 100% natural, pet-safe ingredients to prioritize the health of your pup.
  • Specially formulated to soothe skin irritations, allergies, and redness.
  • Produced by a company committed to minimizing plastics and supporting a circular food system.
Purchase options

Itchy Dog Shampoo $13.65

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Natural Cleansing Relief for Recurring Skin Irritations!

Does your canine companion deal with ongoing skin issues? Allergies, hot spots, or redness? Itchy Dog Shampoo’s hypoallergenic formula is perfect for washing away surface-level irritants while providing soothing relief to your pup’s itchy skin. You can have your dog feeling as good as they look with Itchy Dog Shampoo!

100% natural, pet-safe ingredients free of sulfates, parabens, alcohol, and toxins. Gives your dog a clean coat and healthy, healed skin

Ideal for adult dogs with recurring or severe skin issues. Suitable and safe for all breeds, ages, and sizes!

Natural Dog Company’s 12 oz. Itchy Dog Shampoo is the perfect way to clean and heal all pups, especially if they experience itchy skin and redness caused by allergens, bug bites, and other irritants. 100% natural, pet-safe ingredients free of sulfates, parabens, fragrances, alcohol, and toxins. Separation may occur due to the natural ingredients. Please shake well before using.

More about The Natural Dog Company:

The Natural Dog Company creates products with high quality, all-natural ingredients free from harsh chemicals and other toxins. We use upcycled ingredients wherever possible to help support a circular food system, minimize plastic in our packaging, and aim to be plastic negative by 2026. It is our mission to create natural, effective, and safe products for dogs while upholding our environmental responsibility.

Aqua (Deionized Water), Aloe Barbadensis Leaf (Aloe Vera Gel) Juice, Cocamidopropyl Betaine*, Decyl Glucoside, PEG-150 Distearate*, Glycerin, Simmondsia Chinensis (Jojoba) Oil, Laminaria Digitata (Sea Kelp) Extract, Lavandula Angustifolia (Lavender) Oil, Eucalyptus Globulus Oil, Sodium Bicarbonate*, Citric Acid, Phenoxyethanol*, Ethylhexylglycerin*

Shake well. Start with a dime-sized amount of shampoo and lather into your dog’s wet fur. Add more shampoo as needed. Rinse thoroughly before drying. Bathe your pup after exposure to irritants such as grass, dust, or bugs, or when they are itching more than normal.

Product separation may occur due to the natural ingredients. Shake well before each use.

Grove Values

An assortment of dog products on a blue background, including Ziwi Peak beef dog food, Shameless Pets dental stick treats, two cans of I and Love and You wet food, black chew sticks, Firm Paw Hero balm, and Earth Rated poop bags.
3,000+ BANNED INGREDIENTS

Because your pets deserve the very best.

From food to grooming, every pet product is reviewed to meet Grove’s ingredient and material standards — minimizing unnecessary additives and reducing plastic wherever possible.

A bag of Feline Natural Chicken Feast freeze-dried cat food is displayed against a blue circular background. The package features an image of a cat sitting in grass and highlights that the food is grain-free and made from cage-free chicken.

Vetted for ingredient quality

Made without artificial preservatives, synthetic dyes, or phthalates

Two purple and yellow skincare product tubes labeled kin+kind Nose-Paw Natural Moisturizer on a bright blue circular background. One tube is upright, and the other is lying on its side, showing a graphic of leaves and fruit.

Certified cruelty free

And reviewed for ingredient quality and material impact wherever applicable

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Less plastic, less waste

Reduced-plastic options for less waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog