A white pump bottle labeled Innersense I Create Hold with a gold floral logo, blue accent line, and text describing it as a styling gel for hold and shine. The bottle contains 10 fl oz (295 ml). A close-up of clear gel with air bubbles against a blue background. Text overlay lists benefits: Provides firm hold, defines curls, adds healthy shine. Three ingredient sections for hair care: Aloe Vera (with image of aloe plant), Honey (with image of honey and honeycomb), and Eucalyptus (with image of eucalyptus leaves and flowers). Each lists benefits and INCI name. A white pump bottle of Innersense I Create Hold styling gel is placed on a peach-colored surface with a clear gel smear next to it. A white, stylized fish symbol is in the upper left corner. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
A white pump bottle labeled Innersense I Create Hold with a gold floral logo, blue accent line, and text describing it as a styling gel for hold and shine. The bottle contains 10 fl oz (295 ml).

Innersense Organic Beauty I Create Hold

10 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Made with Certified Organic Ingredients.
  • Perfect for those with curly hair.
  • Creates firm hold and adds shine.
Purchase options

I Create Hold $28.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

A styling gel for hold and shine. Achieve shape, definition and firm hold with this aloe and honey based styling gel. Increase shine, flexibility and strength with nettle and eucalyptus. Rooibos tea adds antioxidant rejuvenation and care. Ideal for all hair types and textures.

Water/Aqua/EAU, Aloe Barbadensis Gel*, Hydroxyethylcellulose, Maltodextrin Copolymer, Potassium Hydroxide, Gluconolactone, Sodium Benzoate, Calcium Gluconate, Alkyl Acrylate Crosspolymer, Citrus Aurantium Dulcis Peel Oil, Caprylic/Capric Triglyceride, Potassium Sorbate, Sodium Phytate, Glycerin*, Chamomilla Recutita (Matricaria) Flower Extract*, Eucalyptus Globulus Leaf Extract*, Ginkgo Biloba Leaf Extract*, Aspalathus Linearis Leaf Extract*, Honey Extract*, Limonene†.

*Certified Organic
†A natural component of essential oils

Take a deep breath and become centered.

Section wet hair and distribute 1-2 pumps into fingertips, raking from roots to ends.
Diffuse, air or blow dry to define texture and style.
On dry hair, apply 1 pump to fingertips for structure and hold.

Grove Values

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog