A white pump bottle of Innersense I Create Definition Styling Foam with gold design and text, designed for firm hold and long-lasting hair styling, 6 fl oz (177 mL) size, standing on a white background. White foamy texture in the background with text listing benefits: provides strong hold, defines and separates curls, and decreases dry time of wet hair. Minimalist design with elegant typography. Three ingredients are shown: aloe vera (with a close-up of a green spiky aloe leaf), amaranth seed extract (with red amaranth flowers), and pequi oil (with open green pequi fruit), each described with their hair benefits. A bottle of Innersense I Create Definition Styling Foam with foam on its pump, standing on a block. Vegan and cruelty-free symbols are shown on the right. The background is a warm, peach color. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
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A white pump bottle of Innersense I Create Definition Styling Foam with gold design and text, designed for firm hold and long-lasting hair styling, 6 fl oz (177 mL) size, standing on a white background.

Innersense Organic Beauty I Create Definition

6 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Delivering firm hold for beautifully defined, frizz-free curls.
  • Infused with aloe leaf juice to provide soothing hydration.
  • Strengthens and adds shine with amaranth seed extract and pequi oil.
Scent: Lavender
Purchase options

I Create Definition $28.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Create beautifully defined hair from roots to ends with this firm hold styling foam. Set or refresh frizz-free curls while building firm structure and style longevity. Aloe leaf juice provides soothing hydration, while amaranth seed extract and pequi oil helps strengthen and add shine. Ideal for all curl types.

Water/Aqua/EAU, Sucrose, Pullulan, Aloe Barbadensis Leaf Juice*, Glycerin*, Caprylyl/Capryl Glucoside, Galactoarabinan, Pyrus Malus (Apple) Fruit Extract, Potassium Sorbate, Sodium Levulinate, Citric Acid, Lavandula Angustifolia (Lavender) Oil, Amaranthus Caudatus Seed Extract, Sodium Gluconate, Phospholipids, Linum Usitatissimum (Linseed) Seed Oil, Glycine Soja (Soybean) Oil, Sodium Benzoate, Caryocar Brasiliense (pequi) Fruit Oil, Linaloolᵻ.

*Certified Organic

Take a deep breath and become centered. Dispense 1-2 pumps of foam into hands, awaken by massaging product between palms then rake through or scrunch into wet hair. Air dry for a natural finish or diffuse for maximum defined texture.

Grove Values

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

A white bottle of OSEA Ocean Cleanser with a pump dispenser is shown at an angle against a coral pink circular background. The bottle has minimalist black text and a small dark circle near the bottom.

Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

A cylindrical container of Erleia Signature Clay Mask with green floral packaging, featuring text about its vegan and cruelty-free formula. The container is placed on a peach-colored circular background.

Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog