A bottle of UpCircle Hair Serum with Rice Water + Baobab stands beside its lavender box, which showcases product details and branding for frizz control. A person applies UpCircle Hair Serum with Rice Water + Baobab to curly, wet hair. Text reads: “Develop healthy shine by targeting: hair damaged from styling, frizz and flyaways, very fine hair, coarse dry hair, and heat damaged hair.” This nourishing serum with upcycled rice water and baobab provides effective frizz control for all hair types. A bottle of UpCircle Hair Serum with Rice Water + Baobab, with liquid wrapping around it. Text highlights its benefits: preserves shine, strengthens, softens, detangles, shields against humidity, offers expert frizz control, and features a clinically proven heat protectant powered by fermented rice water. Discover the UpCircle Hair Serum with Rice Water + Baobab—a versatile treatment boasting a checklist of haircare benefits: it provides heat protection, frizz control, and shine; nourishes with upcycled rice water and baobab extract; includes a saccharide blend for added care; suits all hair types; is offered in a refillable option; and seamlessly complements other products in your routine. A glowing five-star review celebrates the UpCircle Hair Serum with Rice Water + Baobab for delivering shiny, joyful hair, easy application, and impressive frizz control—leaving no greasy residue behind. The background displays light, wavy streaks.
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A bottle of UpCircle Hair Serum with Rice Water + Baobab stands beside its lavender box, which showcases product details and branding for frizz control.

UpCircle Hair Serum with Rice Water + Baobab

1.7 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Upcycled rice water + Baobab extract strengthen strands and protect against UV damage
  • Hyaluronic acid + fructose tame frizz and add shine — without weighing hair down
  • 97% natural ingredients — use as a daily styler or post-wash leave-in treatment

$30.00

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Hair Serum with Rice Water + Baobab $30.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

UpCircle’s nourishing Hair Serum uses upcycled and fermented rice water to strengthen hair, leaving it smooth, soft and defined. Baobab extract protects against UV damage, while hyaluronic acid, fructose and lightweight coconut oil tame frizz and add shine without weighing hair down.

Suitable for all hair types.

97% NATURAL INGREDIENTS: Aqua (Water), Citrus Aurantium Amara (Neroli) Flower Water, Caprylic/Capric Triglyceride, Betaine, Glycerin, Hydrogenated Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Polyporus Umbellatus (Mushroom) Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Saccharomyces Ferment Lysate Filtrate, Hydrogenated Olive Oil Unsaponifiables, Polyglyceryl-3 Methylglucose Distearate, Benzyl Alcohol, Cetearyl Alcohol, Fructose, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Aloe Barbadensis Leaf Juice Powder, Xanthan Gum, Pentylene Glycol, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Citrate, Sodium Benzoate, Sodium Hyaluronate.

Warm a few drops between your palms and smooth through damp or dry hair, focusing on mid-lengths and ends. Perfect for daily styling or as a post-wash leave-in treatment.

Grove Values

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog