A silver pump bottle and matching teal box of Ursa Major Go Easy Shampoo, a daily shampoo for all hair types, are shown side by side. The box displays a mountain design with product information in teal, white, and yellow. A silver pump bottle of Ursa Major Go Easy Shampoo, featuring teal label text and pump, stands upright against a white background. This shampoo is sulfate-free and suitable for all hair types. Go Easy Shampoo by Ursa Major comes in a teal and green box with a white and dark green abstract mountain design. The back lists ingredients and certifications, while the bottom features eco-friendly certification icons. Clear, viscous drops and bubbles on a white background evoke the nourishing texture of Ursa Major’s Go Easy Shampoo, resembling the product’s daily use appeal in varying shapes and sizes. A person with short, wet, dark hair is seen outdoors from behind with Go Easy Shampoo by Ursa Major lathered on their head and neck. The clear blue sky and faint treetops provide a refreshing backdrop.
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A silver pump bottle and matching teal box of Ursa Major Go Easy Shampoo, a daily shampoo for all hair types, are shown side by side. The box displays a mountain design with product information in teal, white, and yellow.

Ursa Major Go Easy Shampoo

10 fl oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Gently cleanses for soft, healthy hair.
  • Sulfate-free for a pure hair care experience.
  • Nurtures all hair types, every day.
Option: Cleanse + Nourish
Purchase options

Go Easy Shampoo $28.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Get soft, healthy, easy-to-manage hair with our delightfully nourishing daily shampoo. This sulfate-free formula works great for all hair types.

Use it solo, or pair with our Go Easy Conditioner.

aloe barbadensis leaf juice*, aqua/water/eau, sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, lauramidopropyl betaine, decyl glucoside, glycerin, sodium chloride, myristamidopropyl betaine, gluconolactone, sodium benzoate, coconut acid, guar hydroxypropyltrimonium chloride, citric acid, citrus aurantium dulcis (orange) peel oil, myroxylon pereirae (balsam peru) oil, macadamia integrifolia seed oil, citrus limon (lemon) peel oil, abies sibirica oil, boswellia carterii oil, citrus aurantium bergamia (bergamot) fruit oil, myristica fragrans (nutmeg) kernel oil, pogostemon cablin leaf oil, rosa damascena flower extract, hydrolyzed soy protein, cistus ladaniferus oil, lavandula hybrida oil, juniperus oxycedrus wood tar, abies balsamea (balsam canada), calcium gluconate, panthenol, benzyl alcohol, glycyrrhiza glabra (licorice) root extract, potassium sorbate, tocopherol. *Certified Organic Ingredients

Massage into wet hair and scalp. Breathe deep, lather up, rinse well.

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

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