A silver pump bottle of Ursa Major Go Easy Shampoo, featuring teal label text and pump, stands upright against a white background. This shampoo is sulfate-free and suitable for all hair types. Clear, viscous drops and bubbles on a white background evoke the nourishing texture of Ursa Major’s Go Easy Shampoo, resembling the product’s daily use appeal in varying shapes and sizes. An infographic titled Pure, powerful ingredients for Ursa Majors Go Easy Shampoo highlights coconut-derived surfactants, macadamia, bergamot, and licorice with images and descriptions of their benefits for easy-to-manage hair and nourishing daily routines. A person with short, wet, dark hair is seen outdoors from behind with Go Easy Shampoo by Ursa Major lathered on their head and neck. The clear blue sky and faint treetops provide a refreshing backdrop. A silver bottle of Ursa Major Go Easy Shampoo is set on a white background, surrounded by pine branches, lemon peel, macadamia nuts, coconut, and green leaves.
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A silver pump bottle of Ursa Major Go Easy Shampoo, featuring teal label text and pump, stands upright against a white background. This shampoo is sulfate-free and suitable for all hair types.

Ursa Major Go Easy Shampoo

10 fl oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Gently cleanses for soft, healthy hair.
  • Sulfate-free for a pure hair care experience.
  • Nurtures all hair types, every day.
Option: Cleanse + Nourish

Go Easy Shampoo $28.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Get soft, healthy, easy-to-manage hair with our delightfully nourishing daily shampoo. This sulfate-free formula works great for all hair types.

Use it solo, or pair with our Go Easy Conditioner.

aloe barbadensis leaf juice*, aqua/water/eau, sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, lauramidopropyl betaine, decyl glucoside, glycerin, sodium chloride, myristamidopropyl betaine, gluconolactone, sodium benzoate, coconut acid, guar hydroxypropyltrimonium chloride, citric acid, citrus aurantium dulcis (orange) peel oil, myroxylon pereirae (balsam peru) oil, macadamia integrifolia seed oil, citrus limon (lemon) peel oil, abies sibirica oil, boswellia carterii oil, citrus aurantium bergamia (bergamot) fruit oil, myristica fragrans (nutmeg) kernel oil, pogostemon cablin leaf oil, rosa damascena flower extract, hydrolyzed soy protein, cistus ladaniferus oil, lavandula hybrida oil, juniperus oxycedrus wood tar, abies balsamea (balsam canada), calcium gluconate, panthenol, benzyl alcohol, glycyrrhiza glabra (licorice) root extract, potassium sorbate, tocopherol. *Certified Organic Ingredients

Massage into wet hair and scalp. Breathe deep, lather up, rinse well.

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3,000+ BANNED INGREDIENTS

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From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

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Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

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