A bottle of Tree to Tub Bakuchiol Serum with purple flowers, green leaves, and a pile of small seeds around it. The label highlights its a gentle retinol alternative that reduces fine lines and wrinkles. A woman wearing a satin robe and headband gently touches her face with both hands, eyes closed and smiling, appearing to enjoy a skincare routine in a brightly lit bathroom. Lavender sprigs, green leaves, pearl-like molecules, and a clear serum dropper surround a translucent skincare serum drop on a white background. A person pumps Bakuchiol serum from a bottle onto their hand. The label mentions it is fragrance-free and helps reduce the appearance of fine lines and wrinkles. A woman wearing a light brown headband and a lilac satin robe smiles while holding a small bottle of purple skincare serum near her face. She stands in a bright bathroom with tiled walls.
A bottle of Tree to Tub Bakuchiol Serum with purple flowers, green leaves, and a pile of small seeds around it. The label highlights its a gentle retinol alternative that reduces fine lines and wrinkles.

Tree To Tub Gentle Retinol Alternative Bakuchiol Face Serum for Smooth and Radiant Skin

1 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Packed with natural ingredients for a youthful and radiant complexion without causing skin irritation.
  • Supports hydration and skin elasticity for revitalized and glowing skin that lasts all day.
  • Vegan, cruelty-free and earth-friendly with clean ingredients and sustainably sourced packaging.
Scent: Fragrance Free
Purchase options

Gentle Retinol Alternative Bakuchiol Face Serum for Smooth and Radiant Skin $19.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Wrinkles, who? Fine lines, what?

Meet your new skincare BFF—the Bakuchiol Serum! This gentle retinol alternative is here to smooth, hydrate, and refresh your skin, helping reduce the appearance of fine lines and wrinkles, making those pesky signs of aging a thing of the past.

Loaded with Hyaluronic Acid for a hydration boost and a Peptide Complex to keep your skin bouncy and resilient, this Bakuchiol Face Serum is all about giving you that dewy, youthful glow. And guess what? It’s perfect for all skin types—even the most sensitive!

Ready to level up your skincare game? This Bakuchiol booster is your secret weapon for radiant skin. Say hello to the gentle retinol alternative that helps enhance your skin’s natural glow!

The Secret Inside Our Bakuchiol Serum

  • Youthful Transformation: Our Bakuchiol Face Serum is a retinol alternative that visibly reduces the appearance of fine lines and wrinkles, promoting a smoother, younger-looking complexion.
  • Long-Lasting Hydration: This Bakuchiol Serum is packed with Hyaluronic Acid, a key ingredient that provides lasting hydration, ensuring your skin stays plump and refreshed throughout the day.
  • Elasticity Boost: Enriched with a Peptide Complex, this Bakuchiol serum helps improve skin elasticity, supporting a more resilient and revitalized appearance..
  • Gentle Care: Unlike traditional retinoids, our Bakuchiol Retinol Alternative offers the same benefits without causing irritation, making it perfect for sensitive and acne-prone skin.
  • Daily Moisture Lock: As a lightweight Bakuchiol Moisturizer, it absorbs quickly into the skin, delivering hydration and nourishment without a greasy feel—perfect for day and night use.

What makes Tree to Tub products different?

Every single Tree to Tub product is crafted with care and inspired by these values:

Gentle For All - Dry, sensitive, or allergy-prone skin, eczema, psoriasis, dermatitis, rosacea. You name it!

Skin-Friendly pH - Protect skin and allow its microbiome to flourish with naturally pH-balanced formulas.

Natural Fragrance - No sneaky synthetics or irritants. Just light, natural scents from pure essential oils and unscented products suitable for the most sensitive skin types.

Clean Ingredients - No Sulfates, SLS, Parabens, DEA/MEA, Gluten, or anything else you might find on a nasties list. Only the best, straight from Mother Nature.

Earth Friendly - Vegan, cruelty-free & nature-friendly formulas that come in recycled or recyclable packaging.

GENTLE & CLEAN INGREDIENTS: AQUA, GLYCERIN (from Palm), CAPRYLIC/CAPRIC TRIGLYCERIDE (from Palm), POLYGLYCERYL-4 LAURATE (from Coconut), BUTYLENE GLYCOL DICAPRYLATE/DICAPRATE (from Palm)*, POLYGLYCERYL-6 LAURATE (from Coconut), NIACINAMIDE (Vitamin B3), BAKUCHIOL, SODIUM HYALURONATE, HYDROLYZED HYALURONIC ACID, SODIUM ACETYLATED HYALURONATE, SH-DECAPEPTIDE-7, SH-OCTAPEPTIDE-4, SH-OLIGOPEPTIDE-9, SH-PENTAPEPTIDE-19, BENZYL GLYCOL, LACTOBACILLUS FERMENT LYSATE, ARGININE, CARBOMER, XANTHAN GUM, ETHYLHEXYLGLYCERIN, ADENOSINE, 1,2-HEXANEDIOL

*Sustainably Sourced"

  1. Cleanse & Prep: Start with clean skin using our Gentle Foaming Soapberry Face Wash.
  2. Apply Bakuchiol Serum: Shake well, then apply 3-4 drops evenly over your face. Gently pat into the skin.
  3. Lock in Hydration: Follow with our Ginseng Green Tea Deep Hydration Face Cream to seal in moisture and enhance the serum's benefits.
  4. Morning & Night: Use daily, morning and night, for best results. Don’t forget sunscreen during the day!

Grove Values

Tree to Tub Bestsellers

Shop All Tree to Tub

People Also Bought

Flat lay of various eco-friendly makeup products on a pink background, including lipsticks, brushes, a mascara, a cream eyeshadow, and red Axiology Lip-to-Lid Balmies packaging.
3,000+ BANNED INGREDIENTS

Beautifully clean makeup and skincare.

From lip color to moisturizer, every beauty product is vetted for ingredients and materials that align with our strict standards, so you can feel confident in what goes on your skin.

A jar of Himalayan salt scrub with its lid off, showing the pink scrub inside, placed on a pink circular background with a shadow cast to the right.

No hidden ingredients

Made without parabens, phthalates, or heavy metals

Two green glass bottles of OSEA hyaluronic sea serum with silver caps are displayed on a pink circular background. One bottle stands upright, while the other lies at an angle.

Safer, smarter formulas

No talc, formaldehyde donors, or petroleum-based ingredients

Three multi-use Axiology Lip-to-Lid Balmies crayons in a red box, with the box lid partially open and another box with product details leaning against it, all on a peach-colored circle background.

Less plastic, fewer microplastics

Low-waste formats and plastic-free packaging where possible

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

Shop Beyond Plastic™

Recently Viewed