A silver and pink Finn Fur Hero Shampoo for Dogs bottle sits with chamomile, aloe vera, oatmeal, and creamy drops. This all-natural shampoo soothes sensitive canine skin using colloidal oatmeal, aloe vera, and chamomile. A silver bottle with a pink label reads Fur Hero Shampoo for Dogs by Finn. The label lists ingredients, directions, warnings, company info, and icons for cruelty-free, vegan, and plastic-negative certification. A silver Finn Fur Hero Shampoo for Dogs bottle pours creamy, all-natural shampoo onto a pink surface. One 12 OZ bottle = up to 50 washes—just a little goes a long way! Perfect for sensitive dog skin. Side-by-side photos of a corgi: on the left, dirty outside labeled Before; on the right, clean and fluffy inside labeled After. Text above: Finn Fur Hero Shampoo for Dogs—gentle, all-natural care for sensitive skin!. Close-up of a dogs sensitive skin with red spots before using Finn Fur Hero Shampoo for Dogs, and clearer, calmer skin after. Text highlights its hypoallergenic, pH-balanced, and cruelty-free formula for gentle pet care.
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A silver and pink Finn Fur Hero Shampoo for Dogs bottle sits with chamomile, aloe vera, oatmeal, and creamy drops. This all-natural shampoo soothes sensitive canine skin using colloidal oatmeal, aloe vera, and chamomile.

Finn Fur Hero Shampoo for Dogs

12 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Crafted with vet-approved, skin-nourishing ingredients for pups with sensitive skin.
  • Cruelty-free and made without harsh chemicals for a gentle yet effective clean.
  • Comes in endless recyclable eco-friendly packaging, protecting our beloved planet.
Purchase options

Fur Hero Shampoo for Dogs $23.20

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Finn believes that happy, healthy dogs and a healthier planet go hand in paw. Their mission is to empower pet parents with sustainable, vet-approved solutions that keep tails wagging while making every moment together unforgettable.

Meet Sensitive Skin’s Greatest Defender:
When itchy, irritated skin strikes, Fur Hero swoops in to save the day! This all-natural, fragrance-free shampoo is your dog’s ultimate sidekick, specially crafted for pups with allergies, dryness, or sensitive skin. With vet-approved, skin-nourishing ingredients, Fur Hero calms irritation, relieves itching, and restores your pup’s coat to soft, shiny perfection—all while avoiding harsh chemicals. It's relief for sensitive skin, without the ‘ruff’ stuff

With Soothing Superpowers:
Fur Hero fights irritation and itching, soothes sensitive and dry skin, and restores your pup’s coat to its natural, healthy shine. It’s fragrance-free to ensure it’s safe for even the most delicate skin, cruelty-free because it’s loved by vets and kind to animals, and made without harsh chemicals for a gentle yet powerful clean.

Every dog deserves a hero. Make bath time a victory with Fur Hero, giving your pup the soothing relief they need and the soft, healthy coat they deserve.

Finn is setting a new standard in sustainability with eco-friendly packaging that truly makes a difference. Their packaging, made from tin-plated steel, is endlessly recyclable—reducing waste and protecting the planet. With 99% of pet food packaging ending up in landfills, Finn is one of the few brands helping dog parents care for their pups and the environment with practical, sustainable solutions.

Water, Sodium Olefin Sulfonate, Decyl Polyglucoside, Cocamidopropyl Betaine, Decyl Polyglucoside, Glycerin, Colloidal Oatmeal, Hydroxyethyl Cellulose, Aloe Barbadensis Leaf Juice, Methylheptylglycerin, Witch Hazel, Xanthan Gum, Potassium Sorbate, Chamomile Oil, Vitamin E, Cocos Nucifera (Coconut) Oil, Disodium EDTA, Flaxseed Oil

Shake well before use. Wet your dog’s coat thoroughly, apply shampoo, massage from ears to tail, and let the oatmeal, chamomile, and aloe work their soothing magic. Rinse well, towel dry, and get ready for fresh snuggles,

Grove Values

A blue container labeled finn Calming Aid spills brown treats, next to an open tin of finn paw hero balm with paw print graphics on a light background.

Wellness for every pup

Finn was started by dog lovers who wanted more than just treats — they wanted daily nutrition they could trust for their pets. Working closely with veterinarians, Finn crafts chews using only human-grade, traceable ingredients, always listed clearly on the label. Every batch is made in the USA and third-party tested, so you know exactly what’s supporting your dog’s well-being.

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3,000+ BANNED INGREDIENTS

Because your pets deserve the very best.

From food to grooming, every pet product is reviewed to meet Grove’s ingredient and material standards — minimizing unnecessary additives and reducing plastic wherever possible.

A bag of Feline Natural Chicken Feast freeze-dried cat food is displayed against a blue circular background. The package features an image of a cat sitting in grass and highlights that the food is grain-free and made from cage-free chicken.

Vetted for ingredient quality

Made without artificial preservatives, synthetic dyes, or phthalates

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Certified cruelty free

And reviewed for ingredient quality and material impact wherever applicable

A teal Finn Calming Aid container with its lid off spills soft, brown chewable supplements onto a bright blue circular background.

Less plastic, less waste

Reduced-plastic options for less waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

Shop Beyond Plastic™

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