A large green bottle of Alaffia Everyday Coconut Shampoo with a yellow pump, featuring text about virgin coconut oil for normal to dry hair and a coconut tree graphic on the label. A large bottle with a yellow pump, featuring a green label with white and yellow text. The label highlights charitable initiatives, eco-friendly practices, and lists school, construction, and reforestation contributions. A large bottle with a yellow pump dispenser and a green label showing directions and ingredients for a coconut shampoo. The text details usage instructions, ingredients, and product features. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
A large green bottle of Alaffia Everyday Coconut Shampoo with a yellow pump, featuring text about virgin coconut oil for normal to dry hair and a coconut tree graphic on the label.

Alaffia Everyday Coconut Shampoo

32 oz

Why we love it

  • Free from thousands of banned ingredients and meets our EU-informed standards.
  • Powerful, natural ingredients for a clean and green beauty routine.
  • Free from harmful chemicals and synthetic additives for a healthier you.
  • Support fair trade practices while enjoying high-quality, handcrafted products.
Scent: Purely Coconut

$17.49

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Free carbon neutral shipping on orders $29+. Arrives in 3-5 days. Free, easy 30-day returns.

Use Alaffia Everyday Coconut Shampoo each day and any way. This luxuriously aromatic natural shampoo is full of virgin coconut oil to nourish dry hair and turn the tub into a tropical oasis. Fair-trade, unrefined shea butter reinvigorates tired strands, and ginger extract deep-cleans and delights the senses.

Is Alaffia shampoo good for hair?

Alaffia shampoo is made with ethically sourced ingredients selected for their natural cleansing, healing, and nourishing properties. It’s formulated for daily use and doesn’t contain any artificial ingredients that will strip your hair of its natural shine. Alaffia’s Everyday Coconut Shampoo is:

  • Sulfate-free
  • Paraben-free
  • Phthalates-free
  • Silicone-free
  • Mineral-oil-free
  • Artificial-color-free
  • Cruelty-free

Where does Alaffia source its ingredients?

Alaffia’s ingredients are hand-selected in their purest form from West Africa. The company is committed to Good Manufacturing Practices, a system that continuously reviews products against very high standards, so you don’t have to worry about what’s in the bottle in your bathroom.

Where is Alaffia from?

Alaffia is a Black-owned company founded in Olympia, Washington by West African native, Olowo-n’djo Tchala. The organization helps alleviate poverty and advance gender equality in West Africa through its women-led community empowerment projects. These projects provide immediate and sustainable support in the areas of maternal care, education, reforestation, and regenerative agriculture.

Want to find more from Alaffia than just this shampoo? Shop all Alaffia products now on Grove or find natural shampoos from other top brands.

Aqua/Water/Eau, Potassium Cocoate, Lauryl Glucoside, Decyl Glucoside, Sodium Chloride, Panthenol, Zingiber Officinale (Ginger) Root Powder, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Water, Caprylic/Capric Triglyceride, Prunus Armeniaca (Apricot) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Vanilla Planifolia Fruit Extract, Coffea Arabica (Coffee) Seed Extract, Dipteryx Odorata Seed Extract, Ethylhexylglycerin, Sodium Phytate, Phenoxyethanol, Potassium Hydroxide.

Apply to wet hair and massage into a rich lather. Allow to penetrate for 1 minute. Rinse thoroughly. For best results, follow with EveryDay Coconut Conditioner. For external use only.

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