A green bottle of Alaffia Everyday Coconut Face Cleanser with a yellow pump. The label highlights that it contains virgin coconut oil, is for all skin types, and has Purely Coconut written on the front. A bottle of Alaffia liquid soap with a yellow pump, showing the back label. The label details the brand’s mission, sustainability efforts, and social impact statistics in white and yellow text on a green background. A bottle of cleanser with a yellow pump and a green label showing product directions, ingredients, and a barcode on the back. The liquid inside the bottle is dark-colored. A bottle of Alaffia Everyday Coconut Face Cleanser with a yellow pump sits on a table beside a brown towel, a bar of soap, potted plants, and a brown jar on a neutral background. Text on a green background about 3,000 banned ingredients and a higher standard for home products.
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A green bottle of Alaffia Everyday Coconut Face Cleanser with a yellow pump. The label highlights that it contains virgin coconut oil, is for all skin types, and has Purely Coconut written on the front.

Alaffia Everyday Coconut Face Cleanser

12 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Powerful, natural ingredients for a clean and green beauty routine.
  • Free from harmful chemicals and synthetic additives for a healthier you.
  • Support fair trade practices while enjoying high-quality, handcrafted products.
Scent: Purely Coconut
Purchase options

Everyday Coconut Face Cleanser $11.59

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Searching for a gentle facial cleanser? Alaffia Everyday Coconut Face Cleanser, Purely Coconut, is made to wash away dirt, environmental pollutants, and other impurities while leaving your face feeling smooth and moisturized. This lightweight cleanser is gentle, nourishing, and suitable for all skin types.

Alaffia products are ethical, handcrafted, and clean

Alaffia Everyday Coconut Face Cleanser is made with fair trade virgin coconut oil to gently cleanse and moisturize your face. Alaffia sources indigenous ingredients from its women-led cooperatives in West Africa for all of its award-winning products. If you like the scent and ingredients of this facial cleanser, check out Everyday Coconut Shampoo and Everyday Coconut Conditioner — each handcrafted with virgin coconut oil and ginger. Clean means it’s sulfate-free, silicone-free, paraben-free, phthalate-free, and free from mineral oil, artificial color, or synthetic fragrances.

Alaffia is Minority Business Enterprise (MBE) certified as a minority-owned, managed, and controlled business.

Can I use this face cleanser as my makeup remover?

Yes! Alaffia Everyday Coconut Face Cleanser - Purely Coconut removes eye makeup. Gently apply this cleanser with a soft cloth, making sure not to get any of it in your eyes, then rinse your face with warm water.

Who is Alaffia owned by?

Looking to create more just and equitable systems in his native West Africa, Olowo-n’djo Tchala, founder of personal care brand Alaffia, launched an organization that not only produces clean, sustainable products but also helps to alleviate poverty and advance gender equality in West Africa through its community empowerment projects.These projects provide immediate and sustainable support in the areas of maternal care, education, reforestation and regenerative agriculture.

Aqua/Water/Eau, Decyl Glucoside, Potassium Cocoate, Lauryl Glucoside, Carica Papaya (Papaya) Leaf, Melia Azadirachta Leaf, Glycerin, Cocos Nucifera (Coconut) Fruit Extract, Lavandula Hybrida Oil, Linalool, Caprylic/Capric Triglyceride, Prunus Armeniaca (Apricot) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Vanilla Planifolia Fruit Extract, Coffea Arabica (Coffee) Seed Extract, Dipteryx Odorata Seed Extract, Ethylhexylglycerin, Sodium Phytate, Phenoxyethanol, Potassium Hydroxide.

Rinse face and neck with warm water. Apply with palm or facial cloth and massage gently over skin. Rinse clean and pat dry. For daily use. For external use only.

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3,000+ BANNED INGREDIENTS

Personal care with nothing to hide.

From head to toe, every product is screened for ingredient safety, material impact, and unnecessary waste — so you can feel more confident in what touches your body every day.

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Strictly screened ingredients

Including parabens, PEGs, sulfates, phthalates, and synthetic fragrance

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Cruelty free

Every personal care brand we offer is committed to cruelty-free practices

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Less plastic, fewer microplastics

Refillable and reduced-plastic options that lessen waste and microplastic exposure

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Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog

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