Inspired by the Iroquois principle of considering the next seven generations, Seventh Generation was founded by Jeffrey Hollender to reimagine household essentials for families who care deeply about their impact. From the start, the brand has chosen thoughtful ingredients and responsible sourcing, making products without harsh chemicals that honor the health of our planet for generations to come.
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Seventh Generation Ultra Concentrated Laundry Detergent
66 count
Why we love it
- Free from 3,000+ banned ingredients and meets our EU-informed standards.
- Sustainable packaging: 60% less plastic, 50% less water, and 75% lighter than traditional bottles.
- Pure and natural: Made with 0% dyes, synthetic fragrances, or artificial brighteners.
- Environment-friendly: USDA certified 99% biobased, plant-based ingredients and 100% post-consumer recycled plastic.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Other laundry detergents may hang you out to dry when it comes to tough stains, but this Seventh Generation Easy Dose Ultra Concentrated Laundry Detergent cleans deep down with just one firm squeeze. It’s also paraben-free, sulfate-free, and triclosan-free, and its soothing lavender scent is just the thing for bringing home spring all year long.
Feeling the laundry-lady vibes today? Get your laundry detergent, fabric softener or dryer sheets, and all other things laundry, and get a head start on this week’s loads.
How many loads will this Seventh Generation Easy Dose Ultra Concentrated Laundry Detergent give me?
We know the bottle is a bit confusing because it’s only 23.1 fluid ounces, while other competitors' options contain 100 fluid ounces, but that’s because this detergent uses 60% less plastic and 50% less water than traditional liquid laundry detergents. Anyways, so to answer your question, this ultra-concentrated laundry detergent will give you enough for 66 loads.
No laundry room? No problem!
This ultra-concentrated laundry detergent was made for tight quarters and will save you some storage space in your apartment or home. Its smaller size makes it super easy to drag down to the community laundry room if you don’t have a washer and dryer unit where you live.
See what other cool buys Seventh Generation offers Grove members.
Packaging may vary.
Star Ingredients
Water, laureth-6, propylene glycol, octyl/decyl glucoside, glycerin, sodium oleate, sodium chloride, citric acid, protease enzyme blend, amylase enzyme blend, mannanase enzyme blend.
Pop the cap. Flip the bottle completely upside down. Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDose cap measures for you!
Flip and store upright. One squeeze for medium loads. Two squeezes for heavy loads. 66 loads as measured to medium dose (1 squeeze /0.35 fl oz /10.3 mL).
KEEP OUT OF REACH OF CHILDREN.
FIRST AID TREATMENT: For product contents see ingredients list.
CAUTION: Harmful if swallowed.
IF SWALLOWED: Drink plenty of water and call a Poison Control Center or a physician immediately.
If product gets in eyes, flush thoroughly with water.
Grove Values
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6% back
in rewards
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No surprise charges
We’ll send multiple reminders before subscriptions ship.
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You’re in control
Easily edit, reschedule, or cancel right up until your order ships.
-
Better for the planet
Subscriptions ship together to reduce packaging and carbon emissions.
- Subscription rewards multipliers do not stack with rewards multiplier events.
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Plastic products break down into microplastics that can affect human health.
Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.