A bottle of kin+kind Deep Clean Natural Shampoo (almond+vanilla) for dogs stands against a yellow background, with icons and text highlighting that its sulphate & paraben free, hand mixed in the USA, and cruelty free. A bottle of kin+kind Deep Clean Natural Shampoo for dogs, almond+vanilla scent, with activated charcoal. The label is beige with paw print graphics and product details. The bottle is 12 fl oz (354ml). A bottle of kin+kind Deep Clean Natural Shampoo for dogs with activated charcoal, almond+vanilla scent. Text highlights benefits: removes impurities, plant-based ingredients, brightens colors, and whitens. Light blue background. A graphic with almonds, vanilla flower, and vanilla beans on a white shape over a pink background. Text reads: “Natural fragrance from essential oils. Almond + Vanilla. New.” Decorative stars and leaves are also shown. Three bottles of kin+kind pet shampoo are displayed, labeled for itchy, sensitive, and dry skin. The background is green and white with playful nature and dog illustrations, and text promoting natural pet products.
A bottle of kin+kind Deep Clean Natural Shampoo (almond+vanilla) for dogs stands against a yellow background, with icons and text highlighting that its sulphate & paraben free, hand mixed in the USA, and cruelty free.

kin+kind Deep Clean Shampoo

12 oz

Why we love it

  • Free from 3,000+ banned ingredients and meets our EU-informed standards.
  • Activated charcoal deeply cleans and deodorizes, perfect for adventurous pets.
  • Vet-formulated ingredients ensure safe and effective use for your furry friend.
  • Proudly cruelty-free, because we love all creatures, big and small.
Scent: Almond+Vanilla
Purchase options

Deep Clean Shampoo $14.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Dirty Dog? If your pup can roll in it, they probably have. But Activated Charcoal. Cleans. Everything.

Deep Clean: Natural activated charcoal removes impurities, brightens both white and colored coats, and eliminates any odors (even skunk!).

Vet Formulated: Each and every ingredient, including every essential oil, is vet approved to ensure effective and safe concentrations for your pet. Certified Leaping Bunny cruelty free.

Organic Aloe (Aloe Barbadensis) Water, Saponified Organic Olive Oil (Sodium Olivate), Saponified Organic Coconut Oil (Potassium Cocoate), Activated Charcoal, Odor Eliminating Salt (Sodium Zinc Polyitaconate), Vegetable Glycerin, Natural Thickener (Hydroxyethyl Cellulose), Soapbark (Quillaja Saponaria Wood Extract), Caprylhydroxamic Acid.

Apply shampoo from head to tail and avoid the eyes. (Nobody wants soapy eyes.) Massage deeply to ensure skin and coat are completely lathered. Rinse well.

Did you know natural shampoo needs less suds? Don't worry, it's working! For soft, shiny fur, be sure to apply kin+kind conditioner after rinsing the shampoo.

Grove Values

An assortment of dog products on a blue background, including Ziwi Peak beef dog food, Shameless Pets dental stick treats, two cans of I and Love and You wet food, black chew sticks, Firm Paw Hero balm, and Earth Rated poop bags.
3,000+ BANNED INGREDIENTS

Because your pets deserve the very best.

From food to grooming, every pet product is reviewed to meet Grove’s ingredient and material standards — minimizing unnecessary additives and reducing plastic wherever possible.

A bag of Feline Natural Chicken Feast freeze-dried cat food is displayed against a blue circular background. The package features an image of a cat sitting in grass and highlights that the food is grain-free and made from cage-free chicken.

Vetted for ingredient quality

Made without artificial preservatives, synthetic dyes, or phthalates

Two purple and yellow skincare product tubes labeled kin+kind Nose-Paw Natural Moisturizer on a bright blue circular background. One tube is upright, and the other is lying on its side, showing a graphic of leaves and fruit.

Certified cruelty free

And reviewed for ingredient quality and material impact wherever applicable

A teal Finn Calming Aid container with its lid off spills soft, brown chewable supplements onto a bright blue circular background.

Less plastic, less waste

Reduced-plastic options for less waste and microplastic exposure

A close-up of a human fingertip with colorful microplastic particles on the skin, and images of a plastic bag, bottle, and six-pack ring layered in the corner, highlighting plastic pollution.

Go Beyond Plastic™ and microplastics.

Plastic products break down into microplastics that can affect human health.

Grove Co. is on a mission to reduce plastic in home essentials — for both people and for the planet.

Learn more on the Home Planet blog