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Seventh Generation Concentrated Laundry Detergent
40 oz
Why we love it
- Free from 3,000+ banned ingredients and meets our EU-informed standards.
- Eco-friendly and safer option, certified by EPA Safer Choice and USDA Biobased Product.
- Cruelty-free and ethical, Leaping Bunny certified.
- Free from harmful additives like dyes, synthetic fragrances, and artificial brighteners.
Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.
Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of synthetic fragrances, dyes, or artificial brighteners. This laundry soap uses enzyme stain removers like Protease and Amylase to tackle all of life’s messes. We like to keep it real when it comes to scents, too. Free & Clear Laundry Detergent is hypoallergenic and fragrance free laundry detergent that is dermatologist tested to be gentle on skin. Fresh Lavender Laundry Detergent is gently scented with 100% essential oils and botanical extracts. Geranium Blossoms and Vanilla Laundry Detergent is gently scented with 100% essential oils and botanical extracts like bergamot, geranium, and vanilla. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle to deliver impressive cleaning power – 53 loads in a 40 oz. container. Good things really do come in small packages. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective natural products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make detergents made with natural ingredients. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.
Want to make cleaning less of a chore? Explore more Seventh Generation products at Grove Collaborative. Or see what other detergents Grove Collaborative stocks for your laundry room.
A healthier alternative to harsh detergents
This four times–concentrated laundry detergent is gluten- and triclosan-free, Leaping Bunny certified, and easy on sensitive skin. A little goes a long way with this concentrate. Plus, it’s healthy to use around your pets and kiddos.
Star Ingredients
Best results will be achieved when measuring and using this laundry detergent following these easy steps:
- SORT CLOTHES - Refer to garment label instructions.
- PRETREAT - Apply laundry detergent to stained area directly, and pre-soak before washing.
- MEASURE Laundry Liquid Detergent. Fill cap to line 2 (0.75 fl oz / 22 mL) for medium loads; to line 3 (1 fl oz / 29 mL) for heavily soiled or larger loads.
- WASH - Turn on washer, add liquid detergent, followed by clothes. (For front-loading machine: add clothes, close door, pour detergent into dispenser, choose cycle and start.)
Concentrated Liquid Laundry Detergent contains 66 loads when measuring to medium dose from a 50 fl. oz. bottle, 53 loads from a 40 fl. oz. bottle.
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Subscriptions ship together to reduce packaging and carbon emissions.
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