Seventh Generations Concentrated Laundry Detergent, with a green cap and Geranium Blossoms & Vanilla scent, comes in a 50 fl oz bottle handling 53 loads. It features Biobased Deep Clean and essential oils for a refreshing wash. The triple-enzyme formula ensures thorough cleaning, and it has an easy-pour handle.

A white bottle of Concentrated Laundry Detergent by Seventh Generation has a green cap and side handle, is infused with essential oils for freshness, and showcases green text on the back label detailing usage, environmental certifications, and recycling info.

A cluster of pink and white flowers pops from a bright red backdrop, while bold white letters announce 0% Dyes & Artificial Fragrances, highlighting the hypoallergenic qualities of Seventh Generations Concentrated Laundry Detergent.

A bottle with a green cap on a red background features text: KEEP YOUR CAP CLEAN. Faucet and washing machine icons lead to the cap. Additional text: Rinse or Toss in Wash with our Seventh Generation Concentrated Laundry Detergent and HAND DRY THOROUGHLY.

Seventh Generation Concentrated Laundry Detergent

40 oz

Why we love it

Eco-friendly and safer option, certified by EPA Safer Choice and USDA Biobased Product.
Cruelty-free and ethical, Leaping Bunny certified.
Free from harmful additives like dyes, synthetic fragrances, and artificial brighteners.

Choose Scent

Concentrated Laundry Detergent $15.99

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of synthetic fragrances, dyes, or artificial brighteners. This laundry soap uses enzyme stain removers like Protease and Amylase to tackle all of life’s messes. We like to keep it real when it comes to scents, too. Free & Clear Laundry Detergent is hypoallergenic and fragrance free laundry detergent that is dermatologist tested to be gentle on skin. Fresh Lavender Laundry Detergent is gently scented with 100% essential oils and botanical extracts. Geranium Blossoms and Vanilla Laundry Detergent is gently scented with 100% essential oils and botanical extracts like bergamot, geranium, and vanilla. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle to deliver impressive cleaning power – 53 loads in a 40 oz. container. Good things really do come in small packages. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective natural products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make detergents made with natural ingredients. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.

Want to make cleaning less of a chore? Explore more Seventh Generation products at Grove Collaborative. Or see what other detergents Grove Collaborative stocks for your laundry room.

A healthier alternative to harsh detergents

This four times–concentrated laundry detergent is gluten- and triclosan-free, Leaping Bunny certified, and easy on sensitive skin. A little goes a long way with this concentrate. Plus, it’s healthy to use around your pets and kiddos.

Free & Clear: Water, Laureth-6 (Plant-Derived Cleaning Agent), Sodium Lauryl Sulfate (Plant-Derived Cleaning Agent), Sodium Citrate (Plant-Derived Water Softener), Glycerin (Plant-Derived Enzyme Stabilizer), Sodium Oleate (Plant-Derived Anti-Foaming Agent), Protease Enzyme Blend (Plant-Derived Soil Remover), Sodium Chloride (Mineral-Based Viscosity Modifier), Calcium Chloride (Mineral-Based Enzyme Stabilizer), Amylase Enzyme Blend (Plant-Derived Soil Remover), Mannanase Enzyme Blend (Plant-Derived Soil Remover), Methylisothiazolinone (Synthetic Preservative), Octylisothiazolinone (Synthetic Preservative).

Fresh Lavender: Water, Laureth-6 (Plant-Derived Cleaning Agent) Sodium Lauryl Sulfate (Plant-Derived Cleaning Agent), Sodium Citrate (Plant-Derived Water Softener), Glycerin (Plant-Derived Enzyme Stabilizer), Sodium Oleate (Plant-Derived Anti-Foaming Agent), Protease Enzyme Blend (Plant-Based Soil Remover), Sodium Chloride (Mineral-Based Viscosity Modifier), Amylase Enzyme Blend (Plant-Based Soil Remover), Mannanase Enzyme Blend (Plant-Based Soil Remover), Calcium Chloride (Mineral-Based Enzyme Stabilizer) Acacia Decurrens (Mimosa) Flower Extract (Plant-Derived Fragrance), Citronellol (Plant-Derived Fragrance), Lavandula Angustifolia (Lavender) Oil (Plant-Derived Fragrance) Lavandula Hybrida (Lavandin) Oil (Plant-Derived Fragrance), Mentha Viridis (Spearmint) Leaf Oil (Plant-Derived Fragrance) Pelargonium Graveolens (Geranium) Flower Oil (Plant-Derived Fragrance), Pogostemon Cablin (Patchouli) Oil (Plant-Derived Fragrance), Benzisothiazolinone (Synthetic Preservative), Octylisothiazolinone (Synthetic Preservative).

Citronellol and Linalool are fragrance allergens.

Geranium Blossom & Vanilla: Water, Laureth-6 (Plant-Derived Cleaning Agent), Sodium Lauryl Sulfate (Plant-Derived Cleaning Agent), Sodium Citrate (Plant-Derived Water Softener), Glycerin, (Plant-Derived Enzyme Stabilizer), Sodium Oleate (Plant-Derived Anti-Foaming Agent), Protease Enzyme Blend (Plant-Derived Soil Remover), Sodium Chloride (Mineral-Based Viscosity Modifier), Calcium Chloride (Mineral-Based Enzyme Stabilizer), Amylase Enzyme Blend (Plant-Derived Soil Remover), Mannanase Enzyme Blend (Plant-Derived Soil Remover), Methylisothiazolinone (Synthetic Preservative), Octylisothiazolinone (Synthetic Preservative).

Scents made from 100% Essential oils and Botanical Ingredients.

Geranium Blossoms and Vanilla scent: Beta-Caryophyllene, Cananga Odorata (Ylang Ylang) Flower Oil, Cedrol, Citronellol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Limon (Lemon) Peel Oil, Coriandrum Sativum (Coriander) Fruit Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Litsea Cubeba Fruit Oil, Pelargonium Graveolens (Geranium) Flower Oil, Pogostemon Cablin (Patchouli) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vanillin.

*D-Limonene and Citral are components of these fragrance ingredients.

Best results will be achieved when measuring and using this laundry detergent following these easy steps:

SORT CLOTHES - Refer to garment label instructions.
PRETREAT - Apply laundry detergent to stained area directly, and pre-soak before washing.
MEASURE Laundry Liquid Detergent. Fill cap to line 2 (0.75 fl oz / 22 mL) for medium loads; to line 3 (1 fl oz / 29 mL) for heavily soiled or larger loads.
WASH - Turn on washer, add liquid detergent, followed by clothes. (For front-loading machine: add clothes, close door, pour detergent into dispenser, choose cycle and start.)

Concentrated Liquid Laundry Detergent contains 66 loads when measuring to medium dose from a 50 fl. oz. bottle, 53 loads from a 40 fl. oz. bottle.

Grove Values

Every thoughtful choice shapes tomorrow

Inspired by the Iroquois principle of considering the next seven generations, Seventh Generation was founded by Jeffrey Hollender to reimagine household essentials for families who care deeply about their impact. From the start, the brand has chosen thoughtful ingredients and responsible sourcing, making products without harsh chemicals that honor the health of our planet for generations to come.